{"id":6084,"date":"2020-07-17T01:20:00","date_gmt":"2020-07-17T06:20:00","guid":{"rendered":"https:\/\/frskonew.tempurl.host\/?p=6084"},"modified":"2020-07-17T01:20:00","modified_gmt":"2020-07-17T06:20:00","slug":"marketing-songs-all-you-need-is-love-by-sprite","status":"publish","type":"post","link":"https:\/\/frsko.com\/recursos\/marketing-songs-all-you-need-is-love-by-sprite\/","title":{"rendered":"Marketing Songs &#8211; \u00abAll You Need Is Love\u00bb by Sprite"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6084\" class=\"elementor elementor-6084\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1f3586 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1f3586\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7c228b\" data-id=\"a7c228b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7148263 elementor-widget elementor-widget-spacer\" data-id=\"7148263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-162c0c2 elementor-widget elementor-widget-heading\" data-id=\"162c0c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I Love You Hater by Sprite<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c88533 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c88533\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33817e7\" data-id=\"33817e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f4a588 elementor-widget elementor-widget-spacer\" data-id=\"7f4a588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0881e08 elementor-widget elementor-widget-video\" data-id=\"0881e08\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=NejqRjs2KnM&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f32463 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f32463\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4bde7c\" data-id=\"f4bde7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffc2a4c elementor-widget elementor-widget-text-editor\" data-id=\"ffc2a4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong>\u00abEs temporada de haters, mantente fresco\u00bb\u00a0<\/strong><\/h5><p>Este es el slogan con el que Sprite busc\u00f3, a trav\u00e9s de su campa\u00f1a <strong>I Love You Hater, <\/strong>neutralizar los prejuicios con una respuesta positiva. La campa\u00f1a son una serie de ejemplos de personas que son blanco de haters para ser bulleados por ellos, y son casos que todos podemos notar en el d\u00eda a d\u00eda.<\/p><p>Desde hace ya un tiempo cuando las redes sociales comenzaron su auge muchos pensamos que ser\u00eda un medio de comunicaci\u00f3n excelente, d\u00f3nde todos y cada uno pod\u00edamos expresar todo lo que quisieramos sin ser restringidos o criticados tal vez pero lo que tal vez no nos imaginabamos que se desatar\u00eda una ola de de comentarios negativos e hirientes hacia muchas personas, creo que esto a\u00fan no se detiene y tal vez nunca termine por la poca cultura de respeto y la libertad de expresi\u00f3n desmedida en las resdes sociales.<\/p><p>La marca tienen presente que todos tenemos nuestra responsabilidad con la sociedad para contribuir a un entorno solidario, cooperativo y que insite a las buenas causas, es por esta raz\u00f3n que la marca quiz\u00f3 hacer una campa\u00f1a distinta, culturalmente relevante y de impacto para poder conectar con las generaciones que se encuentran en estos medios sociales, la idea es aportar con una causa que invite a conformar una generaci\u00f3n comprometida, proactiva, directa, tolerante, aut\u00e9ntica e inclusiva, pero sobre todo expresiva con responsabilidad, en este sentido los valores de autenticidad y transparencia de Sprite fueron claves para poder crear una conexi\u00f3n real con el publico.<\/p><p>Lo interesante de la campa\u00f1a es que no hay actores, sino personas reales que atravesaron por situaciones verdaderas en el mundo real, lo que pasa realmente en los entornos digitales, d\u00f3nde interactuan miles de personas que se econden tras una pantalla para hacer comentarios sin pernsar que tal vez podr\u00edan causar m\u00e1s da\u00f1o de lo que imaginan.<\/p><p>La campa\u00f1a \u00abI Love You Hater\u00bb utiliz\u00f3 un cover de\u00a0 All You Need Is Love de The Beatles una de las canciones m\u00e1s populares y positivas. Sin duda alguna fue una gran campa\u00f1a de la marca que logr\u00f3 causar un gran impacto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6716bcf elementor-widget elementor-widget-spacer\" data-id=\"6716bcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a2ba3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a2ba3a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bb5583\" data-id=\"2bb5583\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31a0c28 elementor-widget elementor-widget-heading\" data-id=\"31a0c28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Te invitamos a escuchar nuestro Playlist d\u00f3nde encontrar\u00e1s las canciones m\u00e1s ic\u00f3nicas de comerciales famosos.\u200b\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc1e92 elementor-widget elementor-widget-spacer\" data-id=\"2dc1e92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ae5557 elementor-widget elementor-widget-image\" data-id=\"8ae5557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/open.spotify.com\/playlist\/7BrLgRQwG9Ulm0UYWNTUEh\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/frskonew.tempurl.host\/wp-content\/uploads\/2020\/06\/Marketing-Songs.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a0971 elementor-widget elementor-widget-spacer\" data-id=\"35a0971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d61d929 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d61d929\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/open.spotify.com\/playlist\/7BrLgRQwG9Ulm0UYWNTUEh\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ir a Spotify<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ded045 elementor-widget elementor-widget-spacer\" data-id=\"4ded045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":6086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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