{"id":6020,"date":"2020-06-26T09:00:44","date_gmt":"2020-06-26T14:00:44","guid":{"rendered":"https:\/\/frskonew.tempurl.host\/?p=6020"},"modified":"2020-06-26T09:00:44","modified_gmt":"2020-06-26T14:00:44","slug":"marketing-songs-billie-jean-by-pepsi","status":"publish","type":"post","link":"https:\/\/frsko.com\/recursos\/marketing-songs-billie-jean-by-pepsi\/","title":{"rendered":"Marketing Songs \u00abBillie Jean\u00bb  by Pepsi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6020\" class=\"elementor elementor-6020\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fefb77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fefb77\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27f821d\" data-id=\"27f821d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4552bc9 elementor-widget elementor-widget-spacer\" data-id=\"4552bc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2eea2 elementor-widget elementor-widget-heading\" data-id=\"2e2eea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pepsi New Generation &amp; Michael Jackson <\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57bf21c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57bf21c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f37403\" data-id=\"5f37403\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-168d344 elementor-widget elementor-widget-text-editor\" data-id=\"168d344\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>A principios de los 80&#8217;s el mundo se dividia entre los que beb\u00edan Coca-Cola y los que beb\u00edan Pepsi, y entonces, Pepsi nos sorprendi\u00f3 con \u00abNew Generation\u00bb<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7293e6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7293e6f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76b964f\" data-id=\"76b964f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8727f1 elementor-widget elementor-widget-spacer\" data-id=\"c8727f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37e8ca6 elementor-widget elementor-widget-video\" data-id=\"37e8ca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=po0jY4WvCIc&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71dfb1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71dfb1a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58ea900\" data-id=\"58ea900\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9578db7 elementor-widget elementor-widget-text-editor\" data-id=\"9578db7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Para el a\u00f1o de 1983 <strong>Michael Jackson<\/strong> hab\u00eda creado <strong>el \u00e1lbum m\u00e1s vendido de la historia \u00abThriller\u00bb\u00a0<\/strong>que inclu\u00eda Billie Jean.\u00a0 El visionario Jay Coleman, fundador de la empresa\u00a0 Marketing and Comunications International, se dio cuenta de todo lo que Michael Jackson significaba antes que nadie y ten\u00eda muy claro que el unir el talento de Jackson a alguna marca, era una aut\u00e9ntica mina de oro, as\u00ed que Coleman ide\u00f3 un plan de marketing que presentar\u00eda a <strong>Coca-Cola<\/strong> pero no lo ten\u00eda claro la empresa, tem\u00edan que unir a Jackson\u00a0 a su marca solo atraer\u00eda un tipo de p\u00fablico, valoraron y vieron lo que podr\u00edan hacer con Jackson y ofrecieron un millon de d\u00f3lares, cantidad que por supuesto Jay Coleman rechaz\u00f3, as\u00ed que su pr\u00f3ximo objetivo ser\u00eda el rival m\u00e1s cercano de la compa\u00f1\u00eda, nos referimos a <strong>Pepsi<\/strong>.<\/p><p><strong>Jay Coleman\u00a0 logr\u00f3 firmar con Roger Enrico<\/strong> (Presidente y Director ejecutivo de Pepsi) por 5 millones de d\u00f3lares, una <strong>sifra hist\u00f3rica en aquella \u00e9poca para contratar a una celebridad para un comercial.\u00a0<\/strong>Michael Jackson estaba muy emocionado y le dijo a Roger <strong>\u00abHar\u00e9 que Coca-Cola dese\u00e9 ser Pepsi\u00bb.\u00a0<\/strong><\/p><p>En el desarrollo de la campa\u00f1a hab\u00eda escritores de m\u00fasica que se encargaban de componer la m\u00fasica y pensaban que funcionar\u00eda para el comercial pero Jackon sugir\u00edo usar su m\u00fasica y es as\u00ed como se dio el \u00e9xito de la canci\u00f3n de <strong>\u00abPepsi New Generation\u00bb\u00a0<\/strong>adaptada a la m\u00fasica que entonaba a <strong>\u00abBillie Jean\u00bb.\u00a0<\/strong>Se grabaron dos comerciales, el primero se lanz\u00f3 en 1983 y tuvo gran \u00e9xito, hab\u00edan logrado el objetivo de la campa\u00f1a que era <strong>hacer que Pepsi se viera como una marca j\u00f3ven<\/strong> comparada con su gran competencia Coca-Cola y por supuesto, incrementar sus ventas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-929729e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"929729e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86a4fa6\" data-id=\"86a4fa6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21cfe6a elementor-widget elementor-widget-spacer\" data-id=\"21cfe6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f371e5c elementor-widget elementor-widget-video\" data-id=\"f371e5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=B9HSotu5OIE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b53253 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b53253\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd1def6\" data-id=\"dd1def6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0808b93 elementor-widget elementor-widget-text-editor\" data-id=\"0808b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El segundo comercial lanzado en 1984 causar\u00eda una gran pol\u00e9mica, por un <strong>accidente que llevar\u00eda a Michael Jackon al hospital.<\/strong> En este comercial aparecer\u00edan tambi\u00e9n sus hermanos de Jackson y se encontraban en un escenario, los primeros en aparecer en el comercial eran ellos y comenzaban a cantar las primeras l\u00edneas del comercial, en seguida una cortina revelar\u00eda una escalera, Jackson se encontraba en lo alto de la escalera y su coreograf\u00eda indicaba que que bajar\u00eda la escalera y se uniera a sus hermanos para seguir cantando. La coreograf\u00eda exig\u00eda que al bajar cada escal\u00f3n hubiera peque\u00f1os fuegos artificiales en los escalones que dejaba y en la \u00faltima toma le pidieron a Jackson que pausara un poco m\u00e1s antes de bajar la escalera bailando y su cabello se incendi\u00f3 por lo cu\u00e1l fue llevado al hospital y tan pronto como sucedi\u00f3 esto,<strong> fue una noticia impactante para todos los medios.<\/strong><\/p><p>Jackson decidi\u00f3 no demandar, aunque Pepsi le pag\u00f3 un acuerdo de 1.5 millones\u00a0 de d\u00f3lares, este dinero lo don\u00f3 a un centro m\u00e9dico de California. Lejos de romper la relaci\u00f3n millonaria, <strong>Jackson y Pepsi firmaron m\u00e1s acuerdos.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7273f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7273f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b1f59b\" data-id=\"1b1f59b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f50dde5 elementor-widget elementor-widget-heading\" data-id=\"f50dde5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Te invitamos a escuchar nuestro Playlist d\u00f3nde encontrar\u00e1s las canciones m\u00e1s ic\u00f3nicas de comerciales famosos.\u200b<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c11636 elementor-widget elementor-widget-spacer\" data-id=\"5c11636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-432bebd elementor-widget elementor-widget-image\" data-id=\"432bebd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/open.spotify.com\/playlist\/7BrLgRQwG9Ulm0UYWNTUEh\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/frskonew.tempurl.host\/wp-content\/uploads\/2020\/06\/Marketing-Songs.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab3c634 elementor-widget elementor-widget-spacer\" data-id=\"ab3c634\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6bd765 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b6bd765\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/open.spotify.com\/playlist\/7BrLgRQwG9Ulm0UYWNTUEh\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ir a Spotify<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86c6fc9 elementor-widget elementor-widget-spacer\" data-id=\"86c6fc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pepsi New Generation &amp; Michael Jackson A principios de los 80&#8217;s el mundo se dividia entre los que beb\u00edan Coca-Cola [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-6020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"_links":{"self":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/6020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/comments?post=6020"}],"version-history":[{"count":0,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/6020\/revisions"}],"wp:attachment":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/media?parent=6020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/categories?post=6020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/tags?post=6020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}