{"id":5522,"date":"2020-04-17T18:51:53","date_gmt":"2020-04-17T23:51:53","guid":{"rendered":"https:\/\/frskonew.tempurl.host\/?p=5522"},"modified":"2020-04-17T18:51:53","modified_gmt":"2020-04-17T23:51:53","slug":"las-agencias-de-marketing-ante-el-covid-19-una-reflexion-de-frsko-marketing","status":"publish","type":"post","link":"https:\/\/frsko.com\/recursos\/las-agencias-de-marketing-ante-el-covid-19-una-reflexion-de-frsko-marketing\/","title":{"rendered":"Las agencias de marketing ante el Covid-19, una reflexi\u00f3n de Frsko Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5522\" class=\"elementor elementor-5522\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d08f1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d08f1e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2c3e45\" data-id=\"e2c3e45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7c5335 elementor-widget elementor-widget-heading\" data-id=\"d7c5335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Las agencias de marketing ante el Covid-19, una reflexi\u00f3n de Frsko Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2b97f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2b97f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88e589d\" data-id=\"88e589d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ba2e94 elementor-widget elementor-widget-text-editor\" data-id=\"9ba2e94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Hemos visto lo largo de estas semanas, como el Covid-19 ha avanzado poco a poco sobre el pa\u00eds, perjudicando la salud de muchas personas pero sobre todo, tambi\u00e9n esta teniendo un impacto profundo en la econom\u00eda.\u00a0<\/span><\/span><\/span><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d5446d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d5446d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27c6078\" data-id=\"27c6078\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1e21ff elementor-widget elementor-widget-text-editor\" data-id=\"a1e21ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Otra pandamia que azota al pa\u00eds, son las Fake News, noticas falsas que perjudican la estabilidad emocional de miles de personas, arruinan la reputaci\u00f3n de celebridades, la imagen de las empresas y fomentan el miedo y odio hacia los dem\u00e1s.<\/font><\/font><\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Es por eso que te decimos: # Qu\u00e9dateEnCasa; <\/font><font style=\"vertical-align: inherit;\">Haz caso a las recomendaciones de las autoridades correspondientes, Haz caso omiso a las noticias falsas y cu\u00eddate.<\/font><\/font><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Comprendemos tambi\u00e9n la importancia de la econom\u00eda de nuestro pa\u00eds, y que es lo que podemos hacer por ella; apoyando al sector empresarial, PyMes y emprendedores; el camino popr el que cruzamos ser\u00e1 cada vez m\u00e1s dif\u00edcil, pero no imposible. Es por eso que, en estos momento turbios, apostamos que trabajando juntos saldremos adelante.&nbsp;<\/font><\/font><\/span><\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c5e639 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c5e639\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa9b262\" data-id=\"fa9b262\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58ae57d elementor-widget elementor-widget-text-editor\" data-id=\"58ae57d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nuestros expertos dicen:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b90b703 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b90b703\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5882e57\" data-id=\"5882e57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7c2fe2 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"f7c2fe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"Los responsables de mercadotecnia y comunicaci\u00f3n de las organizaciones nos enfrentamos a uno de los mayores retos de nuestra historia reciente. Varios de los h\u00e1bitos que estamos adaptando en esta cuarentena podr\u00edan hacerse permanentes provocando una s\u00faper digitalizaci\u00f3n, debemos de tener la capacidad de convertirnos en organizaciones \u00e1giles para sortear la crisis. Hoy m\u00e1s que nunca es responsabilidad de los CMO's motivar a que nuestras empresas se conviertan en organizaciones centradas en las personas, no en el protagonismo de las marcas\".\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Eduardo Dur\u00e1n | Director de mercadotecnia e innovaci\u00f3n en Frsko Marketing<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a00083b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a00083b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e84eef9\" data-id=\"e84eef9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f120f8 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"8f120f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"Los empresarios estamos buscando la supervivencia de nuestros negocios y la estabilidad de nuestros colaboradores. Hoy no podemos depender del gobierno, es momento de llevar a las empresas a una transformaci\u00f3n a los entornos digitales que pueden acercarnos a mercados globales, de no hacerlo las empresas estar\u00e1n condenadas a desaparecer. Es una \u00e9poca de grandes cambios, los empresarios debemos tomar este contexto como una oportunidad para replantar nuestros modelos de negocios y mejorar nuestras propuestas de valor, haci\u00e9ndola m\u00e1s sustentable y con un horizonte innovador con visi\u00f3n al futuro\".\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Jorge Ram\u00edrez | Director de Finanzas en Frsko Marketing y Catedr\u00e1tico del Tecnol\u00f3gico de Monterrey<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e9cb90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e9cb90\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15b4e5e\" data-id=\"15b4e5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-182ca22 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"182ca22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"Las agencias con base digital tienen la responsabilidad de apoyar y orientar a los clientes en este cambio radical que se vive. En ayudarlos a entender las nuevas tendencias que habr\u00e1 en los h\u00e1bitos de consumo de las personas. Tambi\u00e9n ayudarlos en la transici\u00f3n a una operaci\u00f3n m\u00e1s digital y a distancia, donde el valor agregado del producto no deba de estar \u00edntimamente relacionado con el espacio f\u00edsico\". \t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Cristian Ya\u00f1ez | Director comercial en Frsko Marketing <\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebe10dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebe10dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23af0da\" data-id=\"23af0da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e30f025 elementor-widget elementor-widget-text-editor\" data-id=\"e30f025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u00a1S\u00ed, todos estamos pasando por momentos dif\u00edciles! <\/span><span style=\"vertical-align: inherit;\">Pero esto pasar\u00e1, y con lo mejor de los \u00e1nimos te decimos: <\/span><\/span><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u00abQu\u00e9date en casa y cuida de los tuyos\u00bb<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> .\u00a0\u00a0<\/span><\/span><\/span><\/span><\/p><p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><b>Equipo Frsko Marketing<\/b><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Las agencias de marketing ante el Covid-19, una reflexi\u00f3n de Frsko Marketing Hemos visto lo largo de estas semanas, como [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-5522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"_links":{"self":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/5522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/comments?post=5522"}],"version-history":[{"count":0,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/5522\/revisions"}],"wp:attachment":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/media?parent=5522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/categories?post=5522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/tags?post=5522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}