El marketing de ciudades transmite los valores de una poblaci\u00f3n y proyecta sus recursos y cualidades tanto a p\u00fablico externo como interno. Un elemento clave para el marketing tur\u00edstico.<\/p>\n
El marketing de ciudades, tambi\u00e9n conocido como City Marketing o marketing urbano, consiste en crear una marca de una ciudad, al igual que existen las marcas de productos y servicios para el consumo; una marca, la cual transmita los valores y cualidades de una ciudad a futuros turistas potenciales, y que los habitantes de la misma, se sientan identificados y satisfechos con la marca.<\/p>\n
Seg\u00fan Philip Kotler: \u00abLas localidades son en realidad productos cuyas identidades y valores deben ser dise\u00f1ados y comercializados. Los sitios que no logran comercializarse a s\u00ed mismo con \u00e9xitos, enfrentan el riesgo del estancamiento econ\u00f3mico y declinaci\u00f3n\u00bb.<\/p>\n
El objetivo del marketing de ciudades, tiene un enfoque econ\u00f3mico, cultural y social, adem\u00e1s hace de la ciudad un lugar m\u00e1s atractivo para turistas, y que los habitantes actuales se sienten identificados, ilusionados y orgullosos del lugar donde residen, y transmitan una imagen positiva al p\u00fablico objetivo.<\/p>\n
Veamos a continuaci\u00f3n algunos ejemplos de ciudades que han utilizado el City Marketing a su favor:<\/p>\n
https:\/\/www.youtube.com\/watch?v=biuQu7we7-Qhttps:\/\/www.youtube.com\/watch?v=cotGh4Lu29Mhttps:\/\/www.youtube.com\/watch?v=YqyYenoVADU<\/p>\n","protected":false},"excerpt":{"rendered":"
El marketing de ciudades transmite los valores de una poblaci\u00f3n y proyecta sus recursos y cualidades tanto a p\u00fablico externo como interno. Un elemento clave para el marketing tur\u00edstico.<\/p>\n","protected":false},"author":3,"featured_media":13002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[4],"class_list":["post-5353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-marketing"],"_links":{"self":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/5353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/comments?post=5353"}],"version-history":[{"count":0,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/5353\/revisions"}],"wp:attachment":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/media?parent=5353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/categories?post=5353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/tags?post=5353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}