{"id":4613,"date":"2020-01-03T06:48:41","date_gmt":"2020-01-03T06:48:41","guid":{"rendered":"https:\/\/frskonew.tempurl.host\/?p=4613"},"modified":"2020-01-03T06:48:41","modified_gmt":"2020-01-03T06:48:41","slug":"pepsi-ano-nuevo-eslogan-nuevo-de-que-se-trata-su-cambio","status":"publish","type":"post","link":"https:\/\/frsko.com\/recursos\/pepsi-ano-nuevo-eslogan-nuevo-de-que-se-trata-su-cambio\/","title":{"rendered":"Pepsi: a\u00f1o nuevo, eslogan nuevo \u00bfde qu\u00e9 se trata su cambio?"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">La nueva campa\u00f1a de Pepsi\nestrena el que ser\u00eda el eslogan definitivo de la refresquera. <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hemos sido testigos de los\nesfuerzos que realiza constantemente Pepsi, para que su marca sea recordada por\nsus consumidores. El lanzamiento de campa\u00f1as que felicita a su competencia y\nsobre todo como quiere ser percibida. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La situaci\u00f3n de Pepsi deber\u00eda\ncambiar a partir de hoy. Esta refresquera, la segunda con mayor valor del\nmercado global, acaba de presentar varios anuncios como parte de una campa\u00f1a\nnueva. En estos videos, se puede ver a varias personas que se sueltan a bailar como\nsi nadie los estuviera viendo en lugares cotidianos, como un viaje en el metro\no una barbacoa. Sin embargo, lo m\u00e1s destacado de la activaci\u00f3n no es la\nproducci\u00f3n de estos comerciales.<\/p>\n\n\n\n<iframe title=\"Subway :30 English | Pepsi\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TsLCDMV-6Lw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\">El punto m\u00e1s interesante de la\ncampa\u00f1a es que presenta, finalmente, un eslogan consistente para la marca en\nEstados Unidos (EEUU). De acuerdo con AdAge, Pepsi no ha tenido una sola frase\npara el mercado norteamericano en varios a\u00f1os. A partir de esta activaci\u00f3n, se\nutilizar\u00e1 la l\u00ednea \u201cThat\u2019s What I Like\u201d a lo largo de todos sus productos\nincluyendo sus variedades regulares, Zero Sugar y Diet. Seg\u00fan la misma compa\u00f1\u00eda,\nel plan es que esta oraci\u00f3n sea la definitiva. <\/p>\n\n\n\n<iframe title=\"DJ :30 English | Pepsi\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6c1FoSzaGKM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\">El eslogan s\u00ed es un punto\ncrucial para la estrategia comercial, por lo que la nueva campa\u00f1a de Pepsi\npuede ser bastante beneficiosa. De acuerdo con su director de marketing Todd\nKaplan, se espera que haya una muy buena recepci\u00f3n entre el p\u00fablico de esta\noraci\u00f3n para sus esfuerzos publicitarios. Ciertamente ayudar\u00e1 a la empresa a\ntener una imagen mucho m\u00e1s consistente a lo largo de su portafolio. Pero hay\nretos pendientes que se deben atender.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, la campa\u00f1a s\u00f3lo se emplear\u00e1 para el mercado de EEUU. Es decir, que Pepsi a\u00fan conservar\u00e1 su eslogan internacional \u201cFor The Love Of It\u201d. Esta \u00faltima frase jam\u00e1s se ha usado con los consumidores norteamericanos. Es decir, que la empresa seguir\u00e1 trabajando a la vez con im\u00e1genes distintas. Es cierto que no todos los p\u00fablicos responden igual a las estrategias. Sin embargo, si busca consistencia, podr\u00eda ser el momento ideal para unificar estas oraciones. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Referencia:<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Chavez, A. (2020). La nueva campa\u00f1a\nde Pepsi estrena el que ser\u00eda el eslogan definitivo de la refresquera. Enero\n03, 2020, de Merca20.com Sitio web:\nhttps:\/\/www.merca20.com\/la-nueva-campana-de-pepsi-estrena-el-que-seria-el-eslogan-definitivo-de-la-refresquera\/?fbclid=IwAR18jXif63pz5Tw4iwB9Ys56p6ebhljh45X9EZxcttWhkVC1pog8u_E7D6M<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva campa\u00f1a de Pepsi estrena el que ser\u00eda el eslogan definitivo de la refresquera. Hemos sido testigos de los [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-4613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"_links":{"self":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/4613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/comments?post=4613"}],"version-history":[{"count":0,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/4613\/revisions"}],"wp:attachment":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/media?parent=4613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/categories?post=4613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/tags?post=4613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}