{"id":4413,"date":"2019-11-21T15:38:01","date_gmt":"2019-11-21T15:38:01","guid":{"rendered":"https:\/\/frskonew.tempurl.host\/?p=4413"},"modified":"2019-11-21T15:38:01","modified_gmt":"2019-11-21T15:38:01","slug":"las-marcas-mas-valiosas-del-mundo-de-este-2019","status":"publish","type":"post","link":"https:\/\/frsko.com\/recursos\/las-marcas-mas-valiosas-del-mundo-de-este-2019\/","title":{"rendered":"Las marcas m\u00e1s valiosas del mundo de este 2019"},"content":{"rendered":"\n

Seg\u00fan el \u00faltimo reporte de BrandZ Top Most Valuable<\/strong><\/em>, est\u00e1s son las marcas m\u00e1s valiosas del mundo este 2019. <\/h3>\n\n\n\n

El estudio conocido como BrandZ Top Most Valuable Global Brand<\/em><\/strong> revela que las marcas con personalidad ganan m\u00e1s consumidores, mientras que las m\u00e1s tradicionales los pierden. Las compa\u00f1\u00edas de tecnolog\u00eda han liderado la lista desde su lanzamiento en 2006, cuando Microsoft ocup\u00f3 el primer lugar. <\/p>\n\n\n\n

A continuaci\u00f3n te presentamos el Top 10 de las marcas m\u00e1s valiosas del 2019: <\/p>\n\n\n\n

  1. Apple<\/li>
  2. Google<\/li>
  3. Amazon<\/li>
  4. Microsoft<\/li>
  5. Facebook<\/li>
  6. Coca-Cola<\/li>
  7. Samsung<\/li>
  8. Disney<\/li>
  9. Toyota<\/li>
  10. McDonalds<\/li><\/ol>\n\n\n\n

    Esto significa que Estados Unidos y el sector tecnolog\u00eda son los que dominan la lista de las m\u00e1s valiosas de 2019. Las marcas tecnol\u00f3gicas han dominado la clasificaci\u00f3n desde 2016 y, en esta edici\u00f3n, suman un valor combinado superior al bill\u00f3n de d\u00f3lares. <\/p>\n\n\n\n

    Por s\u00e9ptimo a\u00f1o consecutivo, Apple y Google ocupan las primeras posiciones. El valor de Apple se increment\u00f3 un 9%, hasta los US$234.241 millones, mientras que el de Google creci\u00f3 un 8%, hasta los US$167.713 millones. Amazon repite en la tercera posici\u00f3n por segundo a\u00f1o consecutivo tras un aumento del 24% de su valor de marca, que alcanza los US$125.263 millones. <\/p>\n\n\n\n

    \"\"<\/figure><\/div>\n\n\n\n

    Tambi\u00e9n en el TOP de las 100 marcas m\u00e1s valiosas del mundo, estudio realizado por la consultora de marketing Interbrand<\/strong><\/em>, este a\u00f1o hay dos nuevas entradas en la lista: Uber aparece por primera vez en el puesto 87, con un valor de US$ 5714 millones, y Linkedin, que tiene un valor de marca de US$ 4836 millones, se coloca en el puesto 98 de la lista. Adem\u00e1s, hay una reincorporaci\u00f3n: tras seis a\u00f1os de ausencia y con su vuelta a la cotizaci\u00f3n burs\u00e1til, DELL reaparece en el Best Global Brands con un valor de US$ 9086 millones, cifra que le vale el puesto 63 de la lista. <\/p>\n\n\n\n

    \"\"
    Uber<\/figcaption><\/figure><\/div>\n\n\n\n

    \u00bfY hay alguna marca mexicana en alguna lista?<\/h3>\n\n\n\n

    \u00a1Claro! Aunque M\u00e9xico no est\u00e1 entre los 10 pa\u00edses del mundo con las marcas m\u00e1s valiosas, seg\u00fan el \u00faltimo reporte de Brand Finance 500<\/strong><\/em>, se encuentra en la posici\u00f3n 203 con Pemex, y en la posici\u00f3n 347, con Claro. <\/p>\n\n\n\n

    \"\"
    Pemex<\/figcaption><\/figure><\/div>\n\n\n\n

    Fuentes:<\/p>\n\n\n\n

    Cube, M. 2019. Top de las marcas m\u00e1s valiosas del mundo 2019 seg\u00fan BrandZ. Noviembre 21, 2019. Univision Noticias. Sitio web: https:\/\/cutt.ly\/FeXQtes<\/pre>\n\n\n\n
    El Pa\u00eds. 2019. \u00bfCu\u00e1les son las marcas m\u00e1s valiosas del mundo?. Noviembre 21, 2019. El Pa\u00eds. Sitio web: https:\/\/cutt.ly\/zeXQfly<\/pre>\n\n\n\n
    Forbes Staff. 2019. Las 10 marcas m\u00e1s valiosas del mundo en 2019. Noviembre 21, 2019. Forbes M\u00e9xico. Sitio web: https:\/\/cutt.ly\/leXQlHO<\/pre>\n","protected":false},"excerpt":{"rendered":"
    Seg\u00fan el \u00faltimo reporte de BrandZ Top Most Valuable, est\u00e1s son las marcas m\u00e1s valiosas del mundo este 2019. El […]<\/p>\n","protected":false},"author":3,"featured_media":4418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-4413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"_links":{"self":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/4413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/comments?post=4413"}],"version-history":[{"count":0,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/4413\/revisions"}],"wp:attachment":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/media?parent=4413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/categories?post=4413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/tags?post=4413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}