{"id":4087,"date":"2019-11-06T20:17:10","date_gmt":"2019-11-06T20:17:10","guid":{"rendered":"https:\/\/frskonew.tempurl.host\/?p=4087"},"modified":"2019-11-06T20:17:10","modified_gmt":"2019-11-06T20:17:10","slug":"facebook-cambia-de-imagen-original-y-simple","status":"publish","type":"post","link":"https:\/\/frsko.com\/recursos\/facebook-cambia-de-imagen-original-y-simple\/","title":{"rendered":"Facebook cambia de imagen \u00a1original y simple!"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Hace unos d\u00edas, Facebook dio un anuncio donde presentaba su nuevo logo. <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La compa\u00f1\u00eda decidi\u00f3 crear una imagen corporativa que luce simple para diferenciar su marca corporativa de la app. De acuerdo a Facebook, este es el siguiente paso en su esfuerzo de ser m\u00e1s claros acerca de sus productos y servicios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La nueva imagen est\u00e1 dise\u00f1ada par ayudar a representar la diversidad de los productos que construyen y en especial, establecer una distinci\u00f3n entre la app de Facebook y la compa\u00f1\u00eda. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>El nuevo logo de Facebook <\/strong>| El proceso<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se inici\u00f3 con el entendimiento de la compa\u00f1\u00eda, escuchando a empleados y personas y negocios que usan sus productos. Esta idea, surge a partir de la inspiraci\u00f3n de c\u00f3mo la compa\u00f1\u00eda construye productos, se dise\u00f1o un proceso para aprender, prototipar e iterar r\u00e1pidamente. A partir de esta situaci\u00f3n, se reunieron a todos en Facebook para trabajar y dise\u00f1ar el nuevo logo de Facebook. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A trav\u00e9s de tres comportamientos fundamentales, surgieron: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Claridad: una marca que simplifica y construye el entendimiento<\/li><li>Empat\u00eda: un sistema que es respetuoso del contexto y entorno<\/li><li>Creador de espacio: un dise\u00f1o que apoya a las personas y sus historias.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/frsko.staging.wpmudev.host\/wp-content\/uploads\/2019\/11\/nuevo-logo-de-Facebook-2019-800x458.jpg\" alt=\"\" class=\"wp-image-4089\" width=\"791\" height=\"453\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La marca denominativa se condensa en un monograma FB para lugares peque\u00f1os. Este monograma se construye en una convenci\u00f3n existente: FB es actualmente asociado con Facebook, es el s\u00edmbolo m\u00e1s condensado y es utilizado por las personas que usan la plataforma as\u00ed como en los dominios de los emails de los empleados de Facebook. Est\u00e1 dise\u00f1ado para colocarse en peque\u00f1os espacios. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/frsko.staging.wpmudev.host\/wp-content\/uploads\/2019\/11\/FB-1-800x446.png\" alt=\"\" class=\"wp-image-4091\" width=\"761\" height=\"424\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">La paleta de colores emp\u00e1tica <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En vez de que la compa\u00f1\u00eda tenga un solo color, dise\u00f1aron la marca para ser responsiva a su entorno, s\u00ed, un logo responsivo. Este sistema permite a la marca denominativa tomar el color de cada uno de los productos de la compa\u00f1\u00eda, creando una clara relaci\u00f3n entre ella y sus productos. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">El nuevo logo de Facebook<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se dice que, cuando las personas escuchar \u00ab<em>Facebook<\/em>\u00ab, piensan en la app. Facebook necesitaba una marca denominativa con la finalidad de establecer una distinci\u00f3n entre la app y permitir una conexi\u00f3n m\u00e1s clara entre toda la familia de tecnolog\u00eda de la compa\u00f1\u00eda. Este nuevo sistema de marca usa una tipograf\u00eda \u00fanica y personalizada, con las esquinas redondas, espaciado y capitalizando para crear la distinci\u00f3n visual entre la compa\u00f1\u00eda y la app. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Informaci\u00f3n obtenida de la base de datos:  <a href=\"https:\/\/indat.mx\/blog\/2019\/11\/04\/conoce-el-nuevo-logo-de-facebook-y-su-proceso-de-diseno\/?utm_source=Facebook&amp;utm_medium=Post&amp;utm_content=Logo+Facebook+2019&amp;utm_campaign=Blog2019\">https:\/\/indat.mx\/blog\/2019\/11\/04\/conoce-el-nuevo-logo-de-facebook-y-su-proceso-de-diseno\/?utm_source=Facebook&amp;utm_medium=Post&amp;utm_content=Logo+Facebook+2019&amp;utm_campaign=Blog2019<\/a> <\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Hace unos d\u00edas, Facebook dio un anuncio donde presentaba su nuevo logo. La compa\u00f1\u00eda decidi\u00f3 crear una imagen corporativa que [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-4087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"_links":{"self":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/4087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/comments?post=4087"}],"version-history":[{"count":0,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/4087\/revisions"}],"wp:attachment":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/media?parent=4087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/categories?post=4087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/tags?post=4087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}