{"id":4073,"date":"2019-11-04T19:51:35","date_gmt":"2019-11-04T19:51:35","guid":{"rendered":"https:\/\/frskonew.tempurl.host\/?p=4073"},"modified":"2019-11-04T19:51:35","modified_gmt":"2019-11-04T19:51:35","slug":"play-doh-registra-el-olor-de-su-plastilina-convirtiendose-en-la-primera-marca-en-registrar-olor-en-mexico","status":"publish","type":"post","link":"https:\/\/frsko.com\/recursos\/play-doh-registra-el-olor-de-su-plastilina-convirtiendose-en-la-primera-marca-en-registrar-olor-en-mexico\/","title":{"rendered":"Play-Doh registra el olor de su plastilina, convirti\u00e9ndose en la primera marca en registrar olor en M\u00e9xico."},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">\u00bfRecuerdas el olor de las plastilinas de Play-Doh? Pues ahora, la marca justamente acaba de convertirse en la primera en registrar el olor de su plastilina en M\u00e9xico. <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A trav\u00e9s del Instituto Mexicano de la Propiedad Industrial (IMPI), Play-Doh de Hasbro recibi\u00f3 el certificado de marca olfativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rozdeth V\u00e1zquez, manager senior de Marcas y Franquicias de Hasbro M\u00e9xico, mencion\u00f3 que: \u00abLos aromas tienen la capacidad de transportarnos de manera inmediata a gratos recuerdos y emociones concretas de manera muy v\u00edvida, y la masita de Play-Doh tiene un olor que es reconocido a nivel internacional por millones de ni\u00f1os, el cual es emblem\u00e1tico de la marca desde hace 63 a\u00f1os\u00bb. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El corporativo hab\u00eda presentado en 2018 la primera solicitud de registro de marca olfativa ante el IMPI con el fin de que el olor que caracteriza la marca Play-Doh fuera reconocida como un atributo importante, de la misma manera en que son reconocidos y protegidos sus logotipos y envases en m\u00e1s de 80 pa\u00edses alrededor del mundo.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/frsko.staging.wpmudev.host\/wp-content\/uploads\/2019\/11\/5c8a97363b000054066c2959-1.jpeg\" alt=\"\" class=\"wp-image-4081\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Fue en el a\u00f1o de 1956 cuando Play-Doh fue dado a conocer oficialmente al mercado en una convenci\u00f3n educativa, ya que esta masa se utiliza principalmente por ni\u00f1os para realizar arte y manualidades, ya sea en su hogar o en la escuela. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hasta la fecha, sigue siendo la masa favorita de chicos y grandes. Y t\u00fa \u00bfcu\u00e1ndo fue la \u00faltima vez que jugaste con ella? <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfRecuerdas el olor de las plastilinas de Play-Doh? Pues ahora, la marca justamente acaba de convertirse en la primera en [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-4073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"_links":{"self":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/4073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/comments?post=4073"}],"version-history":[{"count":0,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/4073\/revisions"}],"wp:attachment":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/media?parent=4073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/categories?post=4073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/tags?post=4073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}