{"id":3395,"date":"2019-09-24T22:26:59","date_gmt":"2019-09-24T22:26:59","guid":{"rendered":"https:\/\/frskonew.tempurl.host\/?p=3395"},"modified":"2019-09-24T22:26:59","modified_gmt":"2019-09-24T22:26:59","slug":"facebook-invita-a-personas-y-a-negocios-interactuar-con-nuevas-soluciones-publicitarias","status":"publish","type":"post","link":"https:\/\/frsko.com\/recursos\/facebook-invita-a-personas-y-a-negocios-interactuar-con-nuevas-soluciones-publicitarias\/","title":{"rendered":"Facebook invita a personas y a negocios interactuar con nuevas soluciones publicitarias"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb3.22.3″ custom_padding=\u00bb25px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb0px||\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb3.25″ width=\u00bb92%\u00bb max_width=\u00bb92%\u00bb custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb0px||\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb92%\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb3.21.4″ text_font=\u00bb||||||||\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#232b2b\u00bb border_width_bottom=\u00bb2px\u00bb max_width=\u00bb17%\u00bb max_width_tablet=\u00bb55%\u00bb max_width_phone=\u00bb60%\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb20px||20px||true\u00bb]

Regresar a todos las entradas<\/a><\/p>[\/et_pb_text][et_pb_post_title author=\u00bboff\u00bb featured_image=\u00bboff\u00bb _builder_version=\u00bb3.21.4″ title_font=\u00bbNunito|800|||||||\u00bb title_font_size=\u00bb47px\u00bb title_line_height=\u00bb1.4em\u00bb meta_font=\u00bb|600||on|||||\u00bb meta_text_color=\u00bb#389199″ max_width=\u00bb75%\u00bb max_width_phone=\u00bb95%\u00bb max_width_last_edited=\u00bbon|phone\u00bb title_font_size_tablet=\u00bb38px\u00bb title_font_size_phone=\u00bb34px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb3.25″ width=\u00bb98%\u00bb max_width=\u00bb98%\u00bb custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb98%\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_post_title title=\u00bboff\u00bb meta=\u00bboff\u00bb _builder_version=\u00bb3.21.4″ max_width=\u00bb95%\u00bb max_width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb3.22.3″][et_pb_row column_structure=\u00bb2_3,1_3″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb3″ _builder_version=\u00bb3.25″ width=\u00bb95%\u00bb max_width=\u00bb95%\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb95%\u00bb][et_pb_column type=\u00bb2_3″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb3.21.4″ header_font=\u00bb||||||||\u00bb header_3_font=\u00bbNunito|300|||||||\u00bb header_3_text_color=\u00bb#232b2b\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb20px||20px||true\u00bb header_3_font_size_phone=\u00bb20px\u00bb header_3_font_size_last_edited=\u00bbon|desktop\u00bb]

Facebook lanz\u00f3 oficialmente sus nuevas soluciones publicitarias con las que buscar\u00e1 fomentar experiencias m\u00e1s interactivas entre las personas y los negocios, para que con esto puedan obtener mejores resultados.\u00a0<\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb3.26.6″ text_font=\u00bb||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.9em\u00bb header_4_font=\u00bb||||||||\u00bb header_4_font_size=\u00bb33px\u00bb min_height=\u00bb100px\u00bb custom_margin=\u00bb20px||20px||true\u00bb text_font_size_phone=\u00bb18px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_4_font_size_phone=\u00bb29px\u00bb header_4_font_size_last_edited=\u00bbon|desktop\u00bb]

<\/h4>\n

<\/h4>\n

Despu\u00e9s de la adopci\u00f3n del sticker de encuestas en los anuncios de Stories en Instagram, que se lanzaron a inicios de este a\u00f1o, ahora la compa\u00f1\u00eda presenta anuncios de encuesta de v\u00eddeo a Facebook Mobile Feed, disponible a nivel mundial este mes.\u00a0<\/p>[\/et_pb_text][et_pb_video src=\u00bbhttps:\/\/www.youtube.com\/watch?v=AU-uC_5Vy5E\u00bb _builder_version=\u00bb3.26.6″][\/et_pb_video][et_pb_text _builder_version=\u00bb3.26.6″ text_font=\u00bb||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.9em\u00bb header_4_font=\u00bb||||||||\u00bb header_4_font_size=\u00bb33px\u00bb min_height=\u00bb100px\u00bb custom_margin=\u00bb20px||20px||true\u00bb text_font_size_phone=\u00bb18px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_4_font_size_phone=\u00bb29px\u00bb header_4_font_size_last_edited=\u00bbon|desktop\u00bb]

Como parte de los primeros hallazgos, la compa\u00f1\u00eda se\u00f1ala que los anuncios de encuestas en el Feed impulsan el conocimiento de la marca en comparaci\u00f3n con los anuncios de v\u00eddeo. Por ejemplo, en 5 de cada 9 estudio de Brand lift, se observa que los anuncios de encuesta elevaron conocimiento de marca comparado con los anuncios de v\u00eddeo.\u00a0<\/p>\n

B\u00e1sicamente son tres pilares con los que Facebook buscar\u00e1 invitar a las personas y a las empresas a interactuar con nuevas soluciones publicitarias como:<\/p>\n

    \n
  • Anuncios de encuestas:<\/strong> Tras la adopci\u00f3n del sticker de la encuesta para los anuncios de Instagram Stories -que se lanz\u00f3 a principios de este a\u00f1o-, ahora se est\u00e1n\u00a0 trayendo anuncios de encuestas de v\u00eddeo a Facebook Mobile Feed, el cual estar\u00e1 disponible en todo el mundo este mes. Como parte de diferentes hallazgos , se esta viendo que los anuncios de encuestas en el Feed impulsan el conocimiento de la marca y las conversaciones.
    \u00a0<\/li>\n
  • Anuncios de realidad aumentada:<\/strong> Para los negocios, la oportunidad de realidad aumentada (RA) es clara: en Estados Unidos, el 63% de los usuarios de Internet encuestados afirman haber probado una experiencia de RA creada por una marca. Por esta raz\u00f3n, estamos ampliando la oportunidad de RA a m\u00e1s anunciantes, expandi\u00e9ndonos para llevar la versi\u00f3n beta globalmente este oto\u00f1o.\u00a0<\/li>\n<\/ul>\n

     <\/p>\n

      \n
    • Anuncios reproducibles:<\/strong> tambi\u00e9n estamos ampliando nuestro formato de anuncios reproducibles que le permiten a la gente jugar para impulsar las conversaciones y a los anunciantes lograr sus objetivos de la marca.\u00a0<\/li>\n<\/ul>\n

      Con el auge de la \u00abinteractividad\u00bb que est\u00e1 dando nueva forma a la publicidad digital, hoy se anuncia nueva soluciones publicitarias que fomentan una experiencia itneractiva entre las personas y los negocios.\u00a0<\/p>\n

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