{"id":3227,"date":"2019-08-09T19:52:11","date_gmt":"2019-08-09T19:52:11","guid":{"rendered":"https:\/\/frskonew.tempurl.host\/?p=3227"},"modified":"2019-08-09T19:52:11","modified_gmt":"2019-08-09T19:52:11","slug":"marketing-ecologico-la-responsabilidad-social-empresaria","status":"publish","type":"post","link":"https:\/\/frsko.com\/recursos\/marketing-ecologico-la-responsabilidad-social-empresaria\/","title":{"rendered":"Marketing Ecol\u00f3gico – La responsabilidad social empresaria."},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb3.22.3″ custom_padding=\u00bb25px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb0px||\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb3.25″ width=\u00bb92%\u00bb max_width=\u00bb92%\u00bb custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb0px||\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb92%\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb3.21.4″ text_font=\u00bb||||||||\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#232b2b\u00bb border_width_bottom=\u00bb2px\u00bb max_width=\u00bb17%\u00bb max_width_tablet=\u00bb55%\u00bb max_width_phone=\u00bb60%\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb20px||20px||true\u00bb]<\/p>\n

Regresar a todos las entradas<\/a><\/p>\n

[\/et_pb_text][et_pb_post_title author=\u00bboff\u00bb featured_image=\u00bboff\u00bb _builder_version=\u00bb3.21.4″ title_font=\u00bbNunito|800|||||||\u00bb title_font_size=\u00bb47px\u00bb title_line_height=\u00bb1.4em\u00bb meta_font=\u00bb|600||on|||||\u00bb meta_text_color=\u00bb#389199″ max_width=\u00bb75%\u00bb max_width_phone=\u00bb95%\u00bb max_width_last_edited=\u00bbon|phone\u00bb title_font_size_tablet=\u00bb38px\u00bb title_font_size_phone=\u00bb34px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb3.25″ width=\u00bb98%\u00bb max_width=\u00bb98%\u00bb custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb98%\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_post_title title=\u00bboff\u00bb meta=\u00bboff\u00bb _builder_version=\u00bb3.21.4″ max_width=\u00bb95%\u00bb max_width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb3.22.3″][et_pb_row column_structure=\u00bb2_3,1_3″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb3″ _builder_version=\u00bb3.25″ width=\u00bb95%\u00bb max_width=\u00bb95%\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb95%\u00bb][et_pb_column type=\u00bb2_3″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb3.21.4″ header_font=\u00bb||||||||\u00bb header_3_font=\u00bbNunito|300|||||||\u00bb header_3_text_color=\u00bb#232b2b\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb20px||20px||true\u00bb header_3_font_size_phone=\u00bb20px\u00bb header_3_font_size_last_edited=\u00bbon|desktop\u00bb]<\/p>\n

Es el mercadeo de productos y servicios ecol\u00f3gicos. Se est\u00e1 haciendo m\u00e1s popular a medida que m\u00e1s gente est\u00e1 consciente de los problemas ambientales y deciden gastar su dinero de forma m\u00e1s amigable con el planeta.\u00a0<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb3.26.6″ text_font=\u00bb||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.9em\u00bb header_4_font=\u00bb||||||||\u00bb header_4_font_size=\u00bb33px\u00bb custom_margin=\u00bb20px||20px||true\u00bb custom_padding=\u00bb||0px|||\u00bb text_font_size_phone=\u00bb18px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_4_font_size_phone=\u00bb29px\u00bb header_4_font_size_last_edited=\u00bbon|desktop\u00bb]<\/p>\n

<\/h4>\n

El Marketing Ecol\u00f3gico puede involucrar un sinf\u00edn de cosas diferentes, como crear un producto ecol\u00f3gico, usar un empaque ecol\u00f3gico, adoptar pr\u00e1cticas de negocios sostenibles, o enfocar los esfuerzos de marketing en mensajes que comuniquen los beneficios de un producto ecol\u00f3gico.<\/p>\n

Este tipo de marketing puede ser m\u00e1s caro, pero tambi\u00e9n puede ser m\u00e1s rentable debido al crecimiento de la demanda. Por ejemplo, productos hechos en Norteam\u00e9rica tienden a ser m\u00e1s caros que aquellos hechos en las afueras usando mano de obra barata, pero tienen una huella de carbono mucho menor porque no tienen que cruzar el globo para llegar ah\u00ed. Para algunos consumidores y due\u00f1os de negocios, el beneficio ambiental pesa m\u00e1s que la diferencia de precio.<\/p>\n

Aunque muchas empresas realmente se han comprometido y se han convertido en un ejemplo de sustentabilidad, faltan muchas que siguen sin comprender que la preservaci\u00f3n del medio ambiente no solo depende de organizaciones civiles, la sociedad o el gobierno, sino tambi\u00e9n de las compa\u00f1\u00edas, las cuales deben entender la situaci\u00f3n en la que se encuentra el planeta.<\/p>\n

Con este fin de involucrar y motivar a las empresas a comprometerse de manera ambienta, se creo el marketing verde, cuyo objetivo principal buscar cuidar el ambiente por medio de las herramientas tradicionales del marketing pero \u00bfcu\u00e1les son los beneficios de implementar el marketing verde?[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/frsko.staging.wpmudev.host\/wp-content\/uploads\/2019\/08\/green-marketing.jpg\u00bb _builder_version=\u00bb3.26.6″][\/et_pb_image][et_pb_text _builder_version=\u00bb3.21.4″ text_font=\u00bb||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.9em\u00bb header_4_font=\u00bb||||||||\u00bb header_4_font_size=\u00bb33px\u00bb custom_margin=\u00bb20px||20px||true\u00bb text_font_size_phone=\u00bb18px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_4_font_size_phone=\u00bb29px\u00bb header_4_font_size_last_edited=\u00bbon|desktop\u00bb]<\/p>\n

<\/h4>\n

1.- Optimizaci\u00f3n de la producci\u00f3n<\/strong>\u00a0<\/p>\n

Las materias primas renovables y la minimizaci\u00f3n de los desechos de producci\u00f3n favorece la eficacia y productividad.<\/p>\n

2.- Valor interno y externo<\/strong><\/p>\n

Una de las ventajas del uso del marketing verde es el aumento de valor por parte de los distintos grupos de inter\u00e9s, esto genera un mayor consumo y fidelidad hacia la empresas, mientras que los colaboradores reflejan una mejor calidad laboral y apoyo hacia los valores de la empresa.\u00a0<\/p>\n

3.- Ventajas financieras<\/strong><\/p>\n

Adem\u00e1s de fortalecer la relaci\u00f3n con los consumidores, tambi\u00e9n se beneficia la relaci\u00f3n con las instituciones financiera e incluso algunos bancos ofrecen mayores oportunidades de cr\u00e9ditos y otros apoyos a las empresas que tienen un verdadero compromiso ambiental.<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_sidebar _builder_version=\u00bb3.21.4″ background_color=\u00bb#f7f7f7″ custom_padding=\u00bb35px|35px|35px|35px|true|true\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb3.22.3″ custom_padding=\u00bb25px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb0px||\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb3.25″ width=\u00bb92%\u00bb max_width=\u00bb92%\u00bb custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb0px||\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb92%\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb3.21.4″ […]<\/p>\n","protected":false},"author":3,"featured_media":3235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"_links":{"self":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/3227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/comments?post=3227"}],"version-history":[{"count":0,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/3227\/revisions"}],"wp:attachment":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/media?parent=3227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/categories?post=3227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/tags?post=3227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}