{"id":2996,"date":"2019-06-24T22:38:08","date_gmt":"2019-06-24T22:38:08","guid":{"rendered":"https:\/\/frskonew.tempurl.host\/?p=2996"},"modified":"2019-06-24T22:38:08","modified_gmt":"2019-06-24T22:38:08","slug":"fotos-para-el-e-commerce-te-damos-algunas-recomendaciones","status":"publish","type":"post","link":"https:\/\/frsko.com\/recursos\/fotos-para-el-e-commerce-te-damos-algunas-recomendaciones\/","title":{"rendered":"Fotos para el E-Commerce | Te damos algunas recomendaciones"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb3.22.3″ custom_padding=\u00bb25px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb0px||\u00bb][et_pb_row custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb0px||\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb3.22.3″ width=\u00bb92%\u00bb max_width=\u00bb92%\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb92%\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.21.4″][et_pb_text _builder_version=\u00bb3.21.4″ text_font=\u00bb||||||||\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#232b2b\u00bb border_width_bottom=\u00bb2px\u00bb max_width=\u00bb17%\u00bb max_width_tablet=\u00bb55%\u00bb max_width_phone=\u00bb60%\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb20px||20px||true\u00bb]

Regresar a todos las entradas<\/a><\/p>[\/et_pb_text][et_pb_post_title author=\u00bboff\u00bb featured_image=\u00bboff\u00bb _builder_version=\u00bb3.21.4″ title_font=\u00bbNunito|800|||||||\u00bb title_font_size=\u00bb47px\u00bb title_line_height=\u00bb1.4em\u00bb meta_font=\u00bb|600||on|||||\u00bb meta_text_color=\u00bb#389199″ max_width=\u00bb75%\u00bb max_width_phone=\u00bb95%\u00bb max_width_last_edited=\u00bbon|phone\u00bb title_font_size_tablet=\u00bb38px\u00bb title_font_size_phone=\u00bb34px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb _builder_version=\u00bb3.22.3″ width=\u00bb98%\u00bb max_width=\u00bb98%\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb98%\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.21.4″][et_pb_post_title title=\u00bboff\u00bb meta=\u00bboff\u00bb _builder_version=\u00bb3.21.4″ max_width=\u00bb95%\u00bb max_width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb3.22.3″][et_pb_row use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb3″ _builder_version=\u00bb3.22.3″ width=\u00bb95%\u00bb max_width=\u00bb95%\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb95%\u00bb][et_pb_column type=\u00bb2_3″ _builder_version=\u00bb3.21.4″][et_pb_text _builder_version=\u00bb3.21.4″ header_font=\u00bb||||||||\u00bb header_3_font=\u00bbNunito|300|||||||\u00bb header_3_text_color=\u00bb#232b2b\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb20px||20px||true\u00bb header_3_font_size_phone=\u00bb20px\u00bb header_3_font_size_last_edited=\u00bbon|desktop\u00bb]

Las ventas a trav\u00e9s de e-commerce aumentan cada a\u00f1o. En Am\u00e9rica Latina, de acuerdo con datos del e-Marketer, en el 2013 fuero m\u00e1s de US$48 mil millones de d\u00f3lares en venta.\u00a0<\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb3.21.4″ text_font=\u00bb||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.9em\u00bb header_4_font=\u00bb||||||||\u00bb header_4_font_size=\u00bb33px\u00bb custom_margin=\u00bb20px||20px||true\u00bb text_font_size_phone=\u00bb18px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_4_font_size_phone=\u00bb29px\u00bb header_4_font_size_last_edited=\u00bbon|desktop\u00bb]

<\/h4>\n

<\/h4>\n

En el segmento, la competencia s\u00f3lo aumenta y es cada vez m\u00e1s complicado diferenciarse de los rivales. En este escenario, el aspecto visual es determinante y presenta buenas fotos de tu producto puede hacer la diferencia entre la compra y la migraci\u00f3n a la web que maneja tu competencia.<\/p>\n

Para el fot\u00f3grafo Matt Reed, de Perth Product Photography, especialista en fotos de productos, los consumidores poseen altas expectativas sobre los productos especialmente los que se venden en el e-commerce, gracias al f\u00e1cil acceso a estas herramientas.\u00a0<\/p>\n

La campa\u00f1a ha estado activa desde el 2016 en diferentes ciudades y actualmente se ha hecho viral a trav\u00e9s de las redes sociales.<\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/frsko.staging.wpmudev.host\/wp-content\/uploads\/2019\/06\/4628361c69f4b59ba6335c42ca01f71c.jpg\u00bb align_tablet=\u00bbcenter\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb3.23.3″ max_width=\u00bb85%\u00bb max_width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||50px\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb3.21.4″ text_font=\u00bb||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.9em\u00bb header_4_font=\u00bb||||||||\u00bb header_4_font_size=\u00bb33px\u00bb custom_margin=\u00bb20px||20px||true\u00bb text_font_size_phone=\u00bb18px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_4_font_size_phone=\u00bb29px\u00bb header_4_font_size_last_edited=\u00bbon|desktop\u00bb]

C\u00f3mo producir buenas fotos de tu producto<\/h4>\n

Para producir buenas fotos de un producto, debe estar atento a los aspectos t\u00e9cnicos de fotograf\u00eda y a la especificaciones de la venta a trav\u00e9s del e-commerce. Reed explica que uno de los principales factores es la posici\u00f3n y el \u00e1ngulo. ‘Mostrar el producto en el \u00e1ngulo correcto puede engrandeccer y capacitar cualquier producto, aunque este sea peque\u00f1o’.\u00a0<\/p>\n

La iluminaci\u00f3n es otro aspecto determinante para la obtenci\u00f3n de buenas fotos. ‘Esta ayuda a dar forma al producto, adem\u00e1s de mostrar texturas y detalles importantes’, relata el especialista. La producci\u00f3n en estudio puede hacer la diferencia en estos casos. Adem\u00e1s, el contexto tambi\u00e9n es importante, dependiendo del producto. Una foto demostrando su uso puede ser v\u00e1lida, para explicar el funcionamiento al consumidor.\u00a0<\/p>\n

 <\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb3.21.4″ text_font=\u00bb||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.9em\u00bb header_4_font=\u00bb||||||||\u00bb header_4_font_size=\u00bb33px\u00bb header_4_line_height=\u00bb1.4em\u00bb custom_margin=\u00bb20px||20px||true\u00bb text_font_size_phone=\u00bb18px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_4_font_size_phone=\u00bb29px\u00bb header_4_font_size_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb||0px|||\u00bb]

\u00bfQu\u00e9 define una foto de calidad en el e-commerce?<\/h4>\n

Existen algunos factores que definen una buena foto, y observar esto ayuda a producir buenas im\u00e1genes. Conoce 3 consejos de Matt Reed, de Perth Product Photography, especialista en fotos de productos.\u00a0<\/p>\n

T\u00e9cnica fuerte<\/p>\n

Las personas necesitan sentir confianza en el producto que est\u00e1n comprando. Contagiar esta credibilidad tambi\u00e9n depende de la fotograf\u00eda, de acuerdo con Reed. ‘Es fundamental que el producto sea claro y, a la vez, muestre colores lindos y vivos’, explica.\u00a0<\/p>\n

Responde a las preguntas del consumidor a trav\u00e9s de la imagen<\/p>\n

Generalmente, cuando se habla en e-commerce, las descripciones detalladas del producto ayudan a solucionar las principales dudas del consumidor. Pero es \u00f3ptimo que las fotos colaboren con esto. Si estas viendo un producto el\u00e9ctrico, muestra la parte de atr\u00e1s, para que las personas vean las conexiones.\u00a0<\/p>\n

Si vender ropa de alta calidad, ten im\u00e1genes que muestren los peque\u00f1os detalles, como el forro, botones y bolsillos internos. ‘Una buena foto responde a todas las preguntas’, relata Reed.\u00a0<\/span><\/p>\n

Inspira al consumidor a comprar\u00a0<\/span><\/p>\n

La foto debe dejar claro lo que hace diferente a tu producto. Pero sobre todo, las im\u00e1genes deben ser capaces de conquistar al cliente. ‘Una buena foto es aquella que deja a la persona animad a comprar’, finaliza el especialista.\u00a0\u00a0<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/frsko.staging.wpmudev.host\/wp-content\/uploads\/2019\/06\/conjunto-productos-cosmeticos-sobre-fondo-color_14098-429.jpg\u00bb _builder_version=\u00bb3.23.3″][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb3.21.4″][et_pb_sidebar _builder_version=\u00bb3.21.4″ background_color=\u00bb#f7f7f7″ custom_padding=\u00bb35px|35px|35px|35px|true|true\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":3010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/2996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/comments?post=2996"}],"version-history":[{"count":0,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/2996\/revisions"}],"wp:attachment":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/media?parent=2996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/categories?post=2996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/tags?post=2996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}