{"id":2964,"date":"2019-06-17T23:03:23","date_gmt":"2019-06-17T23:03:23","guid":{"rendered":"https:\/\/frskonew.tempurl.host\/?p=2964"},"modified":"2019-06-17T23:03:23","modified_gmt":"2019-06-17T23:03:23","slug":"inbound-marketing-la-mercadotecnia-de-atraccion","status":"publish","type":"post","link":"https:\/\/frsko.com\/recursos\/inbound-marketing-la-mercadotecnia-de-atraccion\/","title":{"rendered":"Inbound Marketing | La mercadotecnia de atracci\u00f3n"},"content":{"rendered":"\n\n\n[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb3.22.3&#8243; custom_padding=\u00bb25px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb0px||\u00bb][et_pb_row custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb0px||\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb3.22.3&#8243; width=\u00bb92%\u00bb max_width=\u00bb92%\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb92%\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.21.4&#8243;][et_pb_text _builder_version=\u00bb3.21.4&#8243; text_font=\u00bb||||||||\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#232b2b\u00bb border_width_bottom=\u00bb2px\u00bb max_width=\u00bb17%\u00bb max_width_tablet=\u00bb55%\u00bb max_width_phone=\u00bb60%\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb20px||20px||true\u00bb]<p><a href=\"https:\/\/frsko.staging.wpmudev.host\/noticias\/\">Regresar a todos las entradas<\/a><\/p>[\/et_pb_text][et_pb_post_title author=\u00bboff\u00bb featured_image=\u00bboff\u00bb _builder_version=\u00bb3.21.4&#8243; title_font=\u00bbNunito|800|||||||\u00bb title_font_size=\u00bb47px\u00bb title_line_height=\u00bb1.4em\u00bb meta_font=\u00bb|600||on|||||\u00bb meta_text_color=\u00bb#389199&#8243; max_width=\u00bb75%\u00bb max_width_phone=\u00bb95%\u00bb max_width_last_edited=\u00bbon|phone\u00bb title_font_size_tablet=\u00bb38px\u00bb title_font_size_phone=\u00bb34px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb _builder_version=\u00bb3.22.3&#8243; width=\u00bb98%\u00bb max_width=\u00bb98%\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb98%\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.21.4&#8243;][et_pb_post_title title=\u00bboff\u00bb meta=\u00bboff\u00bb _builder_version=\u00bb3.21.4&#8243; max_width=\u00bb95%\u00bb max_width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb3.22.3&#8243;][et_pb_row use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb3&#8243; _builder_version=\u00bb3.22.3&#8243; width=\u00bb95%\u00bb max_width=\u00bb95%\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb95%\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb3.21.4&#8243;][et_pb_text _builder_version=\u00bb3.21.4&#8243; header_font=\u00bb||||||||\u00bb header_3_font=\u00bbNunito|300|||||||\u00bb header_3_text_color=\u00bb#232b2b\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb20px||20px||true\u00bb header_3_font_size_phone=\u00bb20px\u00bb header_3_font_size_last_edited=\u00bbon|desktop\u00bb]<h3>Hablemos claro y simple, empecemos a utilizar el Inbound Marketing para convertir a desconocidos en clientes promotores de tu empresa.\u00a0<\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb3.21.4&#8243; text_font=\u00bb||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.9em\u00bb header_4_font=\u00bb||||||||\u00bb header_4_font_size=\u00bb33px\u00bb custom_margin=\u00bb20px||20px||true\u00bb text_font_size_phone=\u00bb18px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_4_font_size_phone=\u00bb29px\u00bb header_4_font_size_last_edited=\u00bbon|desktop\u00bb]<h4><\/h4>\n<h4><\/h4>\n<p>El inbound marketing m\u00e1s que nada, es una estrategia que se basa en atraer clientes con contenido \u00fatil, relevante y agregando valor en cada una de las etapas del recorrido del comprador.\u00a0<\/p>\n<p>Y es que, con el inbound marketing los clientes potenciales encuentran tu empresa a trav\u00e9s de distintos canales tales como blogs, motores de b\u00fasqueda y redes sociales.\u00a0<\/p>\n<p>&nbsp;<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb3.21.4&#8243; text_font=\u00bb||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.9em\u00bb header_4_font=\u00bb||||||||\u00bb header_4_font_size=\u00bb33px\u00bb header_4_line_height=\u00bb1.4em\u00bb custom_margin=\u00bb20px||20px||true\u00bb text_font_size_phone=\u00bb18px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_4_font_size_phone=\u00bb29px\u00bb header_4_font_size_last_edited=\u00bbon|desktop\u00bb]<h4>Marketing tradicional vs Inbound Marketing<\/h4>\n<p>A diferencia del marketing tradicional, el inbound no necesita esforzarse por llamar la atenci\u00f3n de los\u00a0 clientes potenciales, ya qu\u00e9 al crear contenido dise\u00f1ado para abordar los problemas y las necesidades de tus clientes ideales, atraer\u00e1s prospectos calificados y generar\u00e1s confianza y credibilidad para tu empresa.\u00a0<\/p>\n<p>Estos son beneficios del Inbound Marketing:<\/p>\n<ul>\n<li>Aumenta la visibilidad de tu negocio<\/li>\n<li>Disminuye el costo de adquisici\u00f3n de tus clientes<\/li>\n<li>Atrae clientes potenciales<\/li>\n<li>Genera contenidos de valor<\/li>\n<li>Optimiza el proceso de ventas<\/li>\n<\/ul>\n<p>Las etapas son:<\/p>\n<p><em><strong>Atraer<\/strong><\/em>. Nos enfocamos en la construcci\u00f3n de algo digno de leg\u00edtima atenci\u00f3n y, de esa manera, se atrae mucha gente que por voluntad espont\u00e1nea se interesar\u00eda por el tema. El resultado de eso es tener un p\u00fablico mucho m\u00e1s comprometido y realmente inclinado a consumir el producto.<\/p>\n<p><strong><em>Convertir<\/em><\/strong>. Cuando hablamos de conversi\u00f3n, nos referimos a la acci\u00f3n del usuario de pasar su informaci\u00f3n a cambio de una recompensa o beneficio, como una oferta de material rico.\u00a0<\/p>\n<p><em><strong>Relacionar.<\/strong><\/em> Solo un 3% de tu mercado en potencial est\u00e1 buscando una soluci\u00f3n, es decir, est\u00e1 en la fase de Decisi\u00f3n de Compra. A trav\u00e9s de diversas estrategias identificamos las fases en que se encuentran los Leads y hacemos con que avancen el proceso.\u00a0<\/p>\n<p><em><strong>Vender.<\/strong> <\/em>Todo trabajo de generaci\u00f3n y nutrici\u00f3n de Leads tiene el objetivo de producir demanda y generar oportunidades de negocio para tu empresa. En algunos casos, el proceso de ventas ocurre dentro de los mismos sitios y en otros se necesita el contacto entre el vendedor y el cliente potencial.<\/p>\n<p><em><strong>Analizar.<\/strong><\/em> Todo proceso se puede optimizar detectando las tasas que est\u00e1n por debajo de lo esperado para direccionar los esfuerzos del equipo de marketing.<\/p>\n<p>Finalmente, debes tener en cuenta que, para conseguir ventas a trav\u00e9s del inbound marketing, es muy importante la coordinaci\u00f3n, por lo que todo debe estar perfectamente integrado.\u00a0<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb3.21.4&#8243;][et_pb_sidebar _builder_version=\u00bb3.21.4&#8243; background_color=\u00bb#f7f7f7&#8243; custom_padding=\u00bb35px|35px|35px|35px|true|true\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":2969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/2964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/comments?post=2964"}],"version-history":[{"count":0,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/2964\/revisions"}],"wp:attachment":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/media?parent=2964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/categories?post=2964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/tags?post=2964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}