{"id":2954,"date":"2019-06-14T17:10:38","date_gmt":"2019-06-14T17:10:38","guid":{"rendered":"https:\/\/frskonew.tempurl.host\/?p=2954"},"modified":"2019-06-14T17:10:38","modified_gmt":"2019-06-14T17:10:38","slug":"ruptura-final-para-fedex-amazon-quien-gana-y-quien-pierde","status":"publish","type":"post","link":"https:\/\/frsko.com\/recursos\/ruptura-final-para-fedex-amazon-quien-gana-y-quien-pierde\/","title":{"rendered":"Ruptura final para Fedex &#8211; Amazon. \u00bfQui\u00e9n gana y qui\u00e9n pierde?"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb3.22.3&#8243; custom_padding=\u00bb25px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb0px||\u00bb][et_pb_row custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb0px||\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb3.22.3&#8243; width=\u00bb92%\u00bb max_width=\u00bb92%\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb92%\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.21.4&#8243;][et_pb_text _builder_version=\u00bb3.21.4&#8243; text_font=\u00bb||||||||\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#232b2b\u00bb border_width_bottom=\u00bb2px\u00bb max_width=\u00bb17%\u00bb max_width_tablet=\u00bb55%\u00bb max_width_phone=\u00bb60%\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb20px||20px||true\u00bb]<p><a href=\"https:\/\/frsko.staging.wpmudev.host\/noticias\/\">Regresar a todos las entradas<\/a><\/p>[\/et_pb_text][et_pb_post_title author=\u00bboff\u00bb featured_image=\u00bboff\u00bb _builder_version=\u00bb3.21.4&#8243; title_font=\u00bbNunito|800|||||||\u00bb title_font_size=\u00bb47px\u00bb title_line_height=\u00bb1.4em\u00bb meta_font=\u00bb|600||on|||||\u00bb meta_text_color=\u00bb#389199&#8243; max_width=\u00bb75%\u00bb max_width_phone=\u00bb95%\u00bb max_width_last_edited=\u00bbon|phone\u00bb title_font_size_tablet=\u00bb38px\u00bb title_font_size_phone=\u00bb34px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb _builder_version=\u00bb3.22.3&#8243; width=\u00bb98%\u00bb max_width=\u00bb98%\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb98%\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.21.4&#8243;][et_pb_post_title title=\u00bboff\u00bb meta=\u00bboff\u00bb _builder_version=\u00bb3.21.4&#8243; max_width=\u00bb95%\u00bb max_width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb3.22.3&#8243;][et_pb_row use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb3&#8243; _builder_version=\u00bb3.22.3&#8243; width=\u00bb95%\u00bb max_width=\u00bb95%\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb95%\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb3.21.4&#8243;][et_pb_text _builder_version=\u00bb3.21.4&#8243; header_font=\u00bb||||||||\u00bb header_3_font=\u00bbNunito|300|||||||\u00bb header_3_text_color=\u00bb#232b2b\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb20px||20px||true\u00bb header_3_font_size_phone=\u00bb20px\u00bb header_3_font_size_last_edited=\u00bbon|desktop\u00bb]<h3>El viernes pasado, FedEx rompi\u00f3 una relaci\u00f3n de negocios con Amazon. En un castigo a su aliado-rival, la compa\u00f1\u00eda de log\u00edstica decidi\u00f3 no renovar el contrato que ten\u00eda con Jeff Bezos en Estados Unidos (EEUU). As\u00ed, ahora la gigante retail ya no gozar\u00e1\u00a0 del apoyo de la marca de entregas para distribuir sus paquetes por el pa\u00eds norteamericano. Por su parte, la empresa de correos afirm\u00f3 que este acuerdo s\u00f3lo representaba el 1.3 por ciento de sus ingresos anuales.\u00a0<\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb3.21.4&#8243; text_font=\u00bb||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.9em\u00bb header_4_font=\u00bb||||||||\u00bb header_4_font_size=\u00bb33px\u00bb custom_margin=\u00bb20px||20px||true\u00bb custom_padding=\u00bb||0px|||\u00bb text_font_size_phone=\u00bb18px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_4_font_size_phone=\u00bb29px\u00bb header_4_font_size_last_edited=\u00bbon|desktop\u00bb]<h4><\/h4>\n<h4><\/h4>\n<p>Analistas creen que el movimiento tiene el potencial de transformar por completo a la industria de la log\u00edstica.\u00a0En una entrevista a<span style=\"color: #0c0a0b;\">\u00a0<a href=\"https:\/\/www.businessinsider.com\/fedex-ending-amazon-contract-good-business-move-analyst-2019-6\" style=\"color: #0c0a0b;\">Business Insider<\/a><\/span>,\u00a0Jonathan Root\u00a0de Moody\u2019s apunt\u00f3 que la decisi\u00f3n de FedEx le permitir\u00e1 enfocar esfuerzos en otros clientes m\u00e1s provechosos.\u00a0Reafirm\u00f3 que el trato con Amazon ten\u00eda m\u00e1rgenes de ganancias muy reducidos.\u00a0As\u00ed, apunt\u00f3, la empresa de entregas podr\u00e1 enfocarse a clientes y contratos econ\u00f3micamente m\u00e1s redituables.<\/p>\n<p>Por su parte\u00a0Ravi Shankar, de Morgan Stanley, dijo a Markets Insider<span style=\"color: #0c0709;\">\u00a0<\/span>que\u00a0la ruptura de FedEx beneficiar\u00eda temporalmente a su rival hist\u00f3rica, UPS. Esto porque Amazon podr\u00eda contratarla para cubrir parte de sus necesidades de entrega.\u00a0Sin embargo, cree que es muy probable que tambi\u00e9n UPS rechace el trato. As\u00ed pues, parece sugerir que las l\u00edderes en entregas de EEUU\u00a0buscan lisiar las operaciones de la\u00a0retail\u00a0en lo que encuentran una soluci\u00f3n a su amenaza.<\/p>\n<p>Las ambiciones de Amazon han disparado una multitud de iniciativas en la industria de log\u00edstica.\u00a0FedEx,\u00a0<a href=\"https:\/\/www.apnews.com\/e337ae93114547b8b7921d2af87224ae\">a<span style=\"color: #0c0407;\"> finales de mayo<\/span><\/a>, anunci\u00f3 un esquema de entregas para los siete d\u00edas de la semana a partir de 2020 para cubrir las nuevas necesidades de los clientes.\u00a0Walmart, por su parte, anunci\u00f3\u00a0<span style=\"color: #0c0407;\"><a href=\"https:\/\/www.merca20.com\/logistica-ultima-yarda-walmart-comestibles-refrigerador\/\" style=\"color: #0c0407;\">hace d\u00edas<\/a><\/span>\u00a0una iniciativa para entregar alimentos literalmente al refrigerador. Y hasta compa\u00f1\u00edas como\u00a0<a href=\"https:\/\/www.merca20.com\/ford-presenta-robots-para-hacer-entregas-de-paquetes-sin-apoyo-de-humanos\/\"><span style=\"color: #0c0407;\">Ford<\/span><\/a> est\u00e1n creando soluciones para el problema de \u201cla \u00faltima milla\u201d.<\/p>\n<p>Pero estos esfuerzos parecen palidecer ante la ambici\u00f3n del hurac\u00e1n de Amazon. A\u00a0<span style=\"color: #0c0407;\"><a href=\"https:\/\/www.businessinsider.com\/jeff-bezos-broke-ground-on-15-billion-amazon-airport-2019-5\" style=\"color: #0c0407;\">mediados de mayo<\/a><\/span>, se revel\u00f3 que Jeff Bezos estaba construyendo un aeropuerto para, precisamente,\u00a0reducir su dependencia en otras marcas de log\u00edstica. La<span style=\"color: #0c0a0b;\">\u00a0<a href=\"https:\/\/www.merca20.com\/amazon-estrena-dron-para-entregas-y-walmart\/\" style=\"color: #0c0a0b;\">semana pasada<\/a>\u00a0<\/span>present\u00f3 un dron capaz de resolver, a su manera, el problema de la \u00faltima milla.\u00a0Y si ya antes era la\u00a0<span style=\"color: #0c0306;\"><a href=\"https:\/\/morningconsult.com\/most-loved-brands-2019\/\" style=\"color: #0c0306;\">marca m\u00e1s amada<\/a><\/span>\u00a0por los consumidores de EEUU, ahora es tambi\u00e9n la\u00a0<span style=\"color: #0c0306;\"><a href=\"https:\/\/www.merca20.com\/amazon-supero-a-apple-y-google-marca-mas-valiosa-del-mundo\/\" style=\"color: #0c0306;\">m\u00e1s valiosa de todo el mundo<\/a><\/span>.<\/p>\n<p>Es crucial poner en perspectiva el riesgo que Amazon es para la industria de la log\u00edstica.\u00a0A escala internacional, los l\u00edderes son todav\u00eda DHL, FedEx y UPS. Seg\u00fan\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/236309\/market-share-of-global-express-industry\/\"><span style=\"color: #0c0306;\">Statista<\/span><\/a>, abarcan en conjunto 84 por ciento del mercado.\u00a0La empresa de Jeff Bezos ni siquiera figura en las estad\u00edsticas.\u00a0Esto es porque, a pesar de sus esfuerzos en entregas, principalmente apoya las ventas a trav\u00e9s de su propia plataforma.\u00a0<a href=\"https:\/\/www.fool.com\/investing\/2019\/02\/18\/amazon-strikes-a-blow-in-the-logistics-industry.aspx\"><span style=\"color: #0c0407;\">A<\/span><span style=\"color: #0c0a0b;\">penas empieza<\/span><\/a><span style=\"color: #0c0a0b;\">\u00a0<\/span>a dar apoyo a terceros.<\/p>\n<p>Siempre y cuando esta unidad de Amazon no crezca r\u00e1pidamente, es poco probable que las empresas de log\u00edstica convencionales pierdan su liderazgo. Asimismo, si empiezan a ofrecer env\u00edos competitivos a otros negocios de\u00a0ecommerce (<a href=\"http:\/\/investors.fedex.com\/news-and-events\/investor-news\/news-release-details\/2019\/Statement-Regarding-FedEx-Corporations-Relationship-with-Amazoncom-Inc-\/default.aspx\"><span style=\"color: #0c0004;\">como lo sugiri\u00f3 FedEx<\/span><\/a>\u00a0en su declaraci\u00f3n del viernes), pueden hacerle frente al hurac\u00e1n.\u00a0Por lo pronto, parece que los inversores y el mercado burs\u00e1til creen que\u00a0<span style=\"color: #0c0407;\"><a href=\"https:\/\/www.barrons.com\/articles\/fedex-stock-market-cheers-amazon-breakup-51560180557\" style=\"color: #0c0407;\">la ventaja est\u00e1 de lado de las compa\u00f1\u00edas tradicionales de entrega<\/a><\/span>.<\/p>\n<p>&nbsp;<\/p>\n<p>Informaci\u00f3n obtenida de <a href=\"https:\/\/www.merca20.com\/las-ambiciones-de-amazon-en-entregas-podrian-romper-por-completo-la-industria-de-logistica\/\">https:\/\/www.merca20.com\/las-ambiciones-de-amazon-en-entregas-podrian-romper-por-completo-la-industria-de-logistica\/<\/a><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; 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