{"id":2746,"date":"2019-05-07T21:11:48","date_gmt":"2019-05-07T21:11:48","guid":{"rendered":"https:\/\/frskonew.tempurl.host\/?p=2746"},"modified":"2019-05-07T21:11:48","modified_gmt":"2019-05-07T21:11:48","slug":"que-impacto-tiene-tu-empresa-en-social-media","status":"publish","type":"post","link":"https:\/\/frsko.com\/recursos\/que-impacto-tiene-tu-empresa-en-social-media\/","title":{"rendered":"\u00bfQu\u00e9 impacto tiene tu empresa en Social Media?"},"content":{"rendered":"\n\n\n[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb3.22.3&#8243; custom_padding=\u00bb25px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb0px||\u00bb][et_pb_row custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb0px||\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb3.22.3&#8243; width=\u00bb92%\u00bb max_width=\u00bb92%\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb92%\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.21.4&#8243;][et_pb_text _builder_version=\u00bb3.21.4&#8243; text_font=\u00bb||||||||\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#232b2b\u00bb border_width_bottom=\u00bb2px\u00bb max_width=\u00bb17%\u00bb max_width_tablet=\u00bb55%\u00bb max_width_phone=\u00bb60%\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb20px||20px||true\u00bb]<p><a href=\"https:\/\/frsko.staging.wpmudev.host\/noticias\/\">Regresar a todos las entradas<\/a><\/p>[\/et_pb_text][et_pb_post_title author=\u00bboff\u00bb featured_image=\u00bboff\u00bb _builder_version=\u00bb3.21.4&#8243; title_font=\u00bbNunito|800|||||||\u00bb title_font_size=\u00bb47px\u00bb title_font_size_tablet=\u00bb38px\u00bb title_font_size_phone=\u00bb34px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb title_line_height=\u00bb1.4em\u00bb meta_font=\u00bb|600||on|||||\u00bb meta_text_color=\u00bb#389199&#8243; max_width=\u00bb75%\u00bb max_width_phone=\u00bb95%\u00bb max_width_last_edited=\u00bbon|phone\u00bb][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb _builder_version=\u00bb3.22.3&#8243; width=\u00bb98%\u00bb max_width=\u00bb98%\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb98%\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.21.4&#8243;][et_pb_post_title title=\u00bboff\u00bb meta=\u00bboff\u00bb _builder_version=\u00bb3.21.4&#8243; max_width=\u00bb95%\u00bb max_width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb3.22.3&#8243;][et_pb_row use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb3&#8243; _builder_version=\u00bb3.22.3&#8243; width=\u00bb95%\u00bb max_width=\u00bb95%\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb95%\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb3.21.4&#8243;][et_pb_text _builder_version=\u00bb3.21.4&#8243; header_font=\u00bb||||||||\u00bb header_3_font=\u00bbNunito|300|||||||\u00bb header_3_text_color=\u00bb#232b2b\u00bb header_3_font_size_phone=\u00bb20px\u00bb header_3_font_size_last_edited=\u00bbon|desktop\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb20px||20px||true\u00bb]<h3>Los medios de comunicaci\u00f3n sociales o simplemente medios sociales (social media en ingl\u00e9s) son plataformas de comunicaci\u00f3n en l\u00ednea donde el contenido es creado por los propios usuarios mediante el uso de las tecnolog\u00edas de la web 2.0 que facilitan la edici\u00f3n, la publicaci\u00f3n y el intercambio de la informaci\u00f3n.\u00a0<\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb3.22.6&#8243; text_font=\u00bb||||||||\u00bb text_font_size=\u00bb20px\u00bb text_font_size_phone=\u00bb18px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb text_line_height=\u00bb1.9em\u00bb header_4_font=\u00bb||||||||\u00bb header_4_font_size=\u00bb33px\u00bb header_4_font_size_phone=\u00bb29px\u00bb header_4_font_size_last_edited=\u00bbon|desktop\u00bb custom_margin=\u00bb20px||20px||true\u00bb]<h4><\/h4>\n<h4><\/h4>\n<p>El plan de Social Media es un documento que recoge los objetivos, el an\u00e1lisis de tu presencia en medios y redes sociales, as\u00ed como, la estrategia de social media y acciones que permiten mejorar la imagen y la reputaci\u00f3n de tu empresa en Internet.<\/p>\n<p>A continuaci\u00f3n, veremos la importancia de tener tu empresa en las diferentes redes sociales:<\/p>\n<h3><strong>Facebook<\/strong><\/h3>\n<p>El marketing no es sencillo, es por eso que Facebook quiere que consigas tus objetivos. Facebook pone a la disposici\u00f3n una serie de opciones de anuncios para todos los presupuestos y niveles de experiencia. Puedes empezar poco a poco o, directamente, pensar a lo grande. Siempre que lo desees podr\u00e1s hacer un seguimiento del rendimiento de tus anuncios y realizar los cambios oportunos.<\/p>\n<p>Y es que la plataforma de marketing en Facebook ofrece una experiencia persona en una de las mayores comunidades de todo el mundo. Comun\u00edcate con las personas en Facebook como sueles hacerlo. No importa si tu empresa es internacional o local; all\u00ed encontrar\u00e1s a tus clientes.<\/p>\n<p><a href=\"https:\/\/youtu.be\/N-OYtkeNvaE\">https:\/\/youtu.be\/N-OYtkeNvaE<\/a><\/p>\n<h3><strong>Instagram<\/strong><\/h3>\n<p><span style=\"font-size: 18px;\">Instagram es un lugar en el que la expresi\u00f3n visual de las empresas impulsa acciones visibles de las personas en todo el mundo.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 18px;\">\u00a0<img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/frsko.staging.wpmudev.host\/wp-content\/uploads\/2019\/05\/Instagram-Shopping-2-300x171.jpg\" width=\"505\" height=\"288\" alt=\"\" class=\"wp-image-2757 alignnone size-medium\" \/><\/span><\/p>\n<h3><strong>Twitter<span style=\"font-size: 18px;\"><\/span><\/strong><\/h3>\n<p>Cada d\u00eda se publican m\u00e1s de 500 millones de Tweets, que son utilizados por cientos de millones de personas para explorar v\u00ednculos, art\u00edculos, retweets, tendencias y momentos a fin de informarse mejor sobre las novedades.<\/p>\n<p>Ya seas el CEO de una empresa que desea consolidar su marca personal, un vendedor minorista que promociona productos nuevos, una empresa de aplicaciones m\u00f3viles que desea aumentar sus descargas, o simplemente un usuario \u00e1vido de m\u00e1s seguidores y &#8216;me gusta&#8217;, descubrir\u00e1s que la singular predisposici\u00f3n de los usuarios de Twitter para descubrir cosas nuevas permite que las empresas y las marcas se conecten con audiencia relevante e interesante.<\/p>\n<p><iframe title=\"Twitter Ads | Twitter for Business\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/i2qEGbbZ2gY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; 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