{"id":2660,"date":"2019-04-30T16:51:22","date_gmt":"2019-04-30T16:51:22","guid":{"rendered":"https:\/\/frskonew.tempurl.host\/?p=2660"},"modified":"2019-04-30T16:51:22","modified_gmt":"2019-04-30T16:51:22","slug":"como-medir-el-retorno-de-inversion-en-social-media","status":"publish","type":"post","link":"https:\/\/frsko.com\/recursos\/como-medir-el-retorno-de-inversion-en-social-media\/","title":{"rendered":"Como medir el retorno de inversi\u00f3n en Social Media"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb3.22.3″ custom_padding=\u00bb25px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb0px||\u00bb][et_pb_row custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb0px||\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb3.22.3″ width=\u00bb92%\u00bb max_width=\u00bb92%\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb92%\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.21.4″][et_pb_text _builder_version=\u00bb3.21.4″ text_font=\u00bb||||||||\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#232b2b\u00bb border_width_bottom=\u00bb2px\u00bb max_width=\u00bb17%\u00bb max_width_tablet=\u00bb55%\u00bb max_width_phone=\u00bb60%\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb20px||20px||true\u00bb]<\/p>\n

Regresar a todos las entradas<\/a><\/p>\n

[\/et_pb_text][et_pb_post_title author=\u00bboff\u00bb featured_image=\u00bboff\u00bb _builder_version=\u00bb3.21.4″ title_font=\u00bbNunito|800|||||||\u00bb title_font_size=\u00bb47px\u00bb title_font_size_tablet=\u00bb38px\u00bb title_font_size_phone=\u00bb34px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb title_line_height=\u00bb1.4em\u00bb meta_font=\u00bb|600||on|||||\u00bb meta_text_color=\u00bb#389199″ max_width=\u00bb75%\u00bb max_width_phone=\u00bb95%\u00bb max_width_last_edited=\u00bbon|phone\u00bb][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb _builder_version=\u00bb3.22.3″ width=\u00bb98%\u00bb max_width=\u00bb98%\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb98%\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.21.4″][et_pb_post_title title=\u00bboff\u00bb meta=\u00bboff\u00bb _builder_version=\u00bb3.21.4″ max_width=\u00bb95%\u00bb max_width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb3.22.3″][et_pb_row use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb3″ _builder_version=\u00bb3.22.3″ width=\u00bb95%\u00bb max_width=\u00bb95%\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb95%\u00bb][et_pb_column type=\u00bb2_3″ _builder_version=\u00bb3.21.4″][et_pb_text _builder_version=\u00bb3.21.4″ header_font=\u00bb||||||||\u00bb header_3_font=\u00bbNunito|300|||||||\u00bb header_3_text_color=\u00bb#232b2b\u00bb header_3_font_size_phone=\u00bb20px\u00bb header_3_font_size_last_edited=\u00bbon|desktop\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb20px||20px||true\u00bb]<\/p>\n

El retorno de inversi\u00f3n es una m\u00e9trica usada para saber cu\u00e1nto la empresa gan\u00f3 a trav\u00e9s de sus inversiones. El ROI es parte de esto, ya que es la sigla en ingl\u00e9s para Retorno sobre la Inversi\u00f3n.\u00a0<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb3.21.4″ text_font=\u00bb||||||||\u00bb text_font_size=\u00bb20px\u00bb text_font_size_phone=\u00bb18px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb text_line_height=\u00bb1.9em\u00bb header_4_font=\u00bb||||||||\u00bb header_4_font_size=\u00bb33px\u00bb header_4_font_size_phone=\u00bb29px\u00bb header_4_font_size_last_edited=\u00bbon|desktop\u00bb custom_margin=\u00bb20px||20px||true\u00bb]<\/p>\n

<\/h4>\n

<\/h4>\n

El ROI (Return of Investment) y el ROAS (Return On Advertising Spend), son dos indicadores que a menudo se confunden. Aunque est\u00e1n relacionados entre s\u00ed, no son lo mismo y conviene aprender a diferenciarlos.\u00a0<\/p>\n

La f\u00f3rmula para calcular el retorno de la inversi\u00f3n publicitaria es muy sencilla y se puede aplicar al periodo de tiempo en el que una campa\u00f1a ha estado activa:<\/p>\n

INGRESO \/ INVERSION x 100<\/p>\n

De esta forma, conocemos el porcentaje ingresado para cada peso invertido en una campa\u00f1a de publicidad digital. De esta manera, podemos saber si ha sido rentable o no, es decir, si hemos ganado m\u00e1s dinero del que hemos gastado en anuncios.\u00a0<\/p>\n

Social Media<\/h3>\n

A continuaci\u00f3n veremos algunos ejemplos de publicidad pagada en diferentes redes sociales.\u00a0<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb3.22.5″ text_font=\u00bb||||||||\u00bb text_font_size=\u00bb20px\u00bb text_font_size_phone=\u00bb18px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb text_line_height=\u00bb1.9em\u00bb header_4_font=\u00bb||||||||\u00bb header_4_font_size=\u00bb33px\u00bb header_4_font_size_phone=\u00bb29px\u00bb header_4_font_size_last_edited=\u00bbon|desktop\u00bb custom_margin=\u00bb20px||20px||true\u00bb]<\/p>\n

<\/h4>\n

Facebook<\/em><\/strong><\/h2>\n

\"\"<\/em><\/strong><\/p>\n

Los anuncios de Facebook pueden ser tan simples o sofisticados como desees. Puedes crear campa\u00f1as y ponerlas en circulaci\u00f3n usando herramientas de autoservicio muy sencillas, y hacer un seguimiento de su rendimiento con informes de f\u00e1cil lectura. Dado que m\u00e1s de 2.000 millones de personas usan Facebook cada mes, sea cual sea tu p\u00fablico.\u00a0<\/p>\n

Twitter<\/strong><\/em><\/h2>\n

Twitter puede mostrarte distintos tipos de anuncios, tales como: Tweets Promocionados, Cuentas Promocionadas y Tendencias Promocionadas. Aparecen claramente marcados con un \u00edcono de \u00abpromocionado\u00bb. Twitter tambi\u00e9n trabaja con proveedores publicitarios externos, incluidos Google, para promocionar los servicios propios de Twitter y mostrar anuncios en nombre de los anunciantes de Twitter, lo que incluye el env\u00edo de anuncios basados en los intereses de los usuarios.\u00a0<\/p>\n

\"\"<\/p>\n

Instagram<\/strong><\/em><\/h2>\n

Los anuncios de Instagram se muestran en el centro de la inspiraci\u00f3n visual con un formato lineal y llamativo.<\/p>\n

S\u00f3lo como detalle, nuestro cerebro proceso 60.000 veces m\u00e1s r\u00e1pido una imagen que un texto y existen varios estudios que demuestran que solo recordamos en 20% de lo que leemos mientras que retenemos un 80% de lo que vemos.\u00a0<\/p>\n

\u00a0\"\"<\/p>\n

\u00a0Adem\u00e1s, las cifras clave del ROAS pueden transferirse a los cuadros de indicadores para proporcionar una herramienta a los responsables de la toma de decisiones en puestos de gesti\u00f3n. Esto es particularmente \u00fatil en la planificaci\u00f3n de futuras campa\u00f1as, pero tambi\u00e9n da una idea de las cifras del ROAS de los \u00faltimos meses y a\u00f1os si se crean regularmente marcadores. As\u00ed, los cambios en la efectividad de los anuncios y campa\u00f1as individuales pueden ser respondidos r\u00e1pidamente.\u00a0<\/p>\n

 <\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb3.21.4″][et_pb_sidebar _builder_version=\u00bb3.21.4″ background_color=\u00bb#f7f7f7″ custom_padding=\u00bb35px|35px|35px|35px|true|true\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb3.22.3″ custom_padding=\u00bb25px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb0px||\u00bb][et_pb_row custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb0px||\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb3.22.3″ width=\u00bb92%\u00bb max_width=\u00bb92%\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb92%\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.21.4″][et_pb_text _builder_version=\u00bb3.21.4″ text_font=\u00bb||||||||\u00bb link_font=\u00bb|600|||||||\u00bb […]<\/p>\n","protected":false},"author":3,"featured_media":2691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/2660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/comments?post=2660"}],"version-history":[{"count":0,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/2660\/revisions"}],"wp:attachment":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/media?parent=2660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/categories?post=2660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/tags?post=2660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}