{"id":129,"date":"2018-03-10T00:00:00","date_gmt":"2018-03-10T00:00:00","guid":{"rendered":"https:\/\/frskonew.tempurl.host\/2018\/03\/10\/la-conducta-social-de-los-consumidores\/"},"modified":"2018-03-10T00:00:00","modified_gmt":"2018-03-10T00:00:00","slug":"la-conducta-social-de-los-consumidores","status":"publish","type":"post","link":"https:\/\/frsko.com\/recursos\/la-conducta-social-de-los-consumidores\/","title":{"rendered":"La conducta social de los consumidores"},"content":{"rendered":"

[et_pb_section bb_built=\u00bb1″ _builder_version=\u00bb3.0.47″][et_pb_row _builder_version=\u00bb3.0.47″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb][et_pb_column type=\u00bb4_4″][et_pb_text _builder_version=\u00bb3.2.2″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb]<\/p>\n

Los medios sociales han cambiado la forma en que las personas interact\u00faan en sus vidas diarias. Hay quien dice que los medios sociales han hecho que la gente sea m\u00e1s lista porqu\u00e9 le ha dado acceso a una enorme cantidad de informaci\u00f3n e interactividad. Los medios sociales permiten que las personas est\u00e9n en contacto como jam\u00e1s se hab\u00eda experimentado.<\/p>\n

Los medios sociales han cambiado dr\u00e1sticamente el negocio de la publicidad, que pas\u00f3 de la industria basada en modelos de medios masivos, a una basada en relaciones y conversaciones. Todo lo anterior tiene implicaciones sobre la forma en que los consumidores utilizan los medios sociales y los prop\u00f3sitos para lo que emplean esos medios. Una vez que ha establecido los objetivos y que ha implementado los instrumentos de medici\u00f3n, es importante que la empresa identifique el consumidor al que desea llegar, para esto se debe realizar ciertas preguntas, como \u00bfQui\u00e9nes est\u00e1n usando los medios sociales? \u00bfQu\u00e9 clase de medios sociales usan? \u00bfEst\u00e1n simplemente leyendo contenido o lo crean? \u00bfFacebook atrae a usuarios j\u00f3venes? Es necesario que la empresa se haga estas preguntas, si realizar\u00e1 una campa\u00f1a en medios sociales.<\/p>\n

\"apple,<\/p>\n

Para conocer a un p\u00fablico es necesario comprender c\u00f3mo usa los medios sociales, existen seis categor\u00edas de usuarios de medios sociales:<\/p>\n

1.- Los creadores: <\/strong>Aquellos que producen y comparten contenido en l\u00ednea, como blogs, sitios web, art\u00edculos y videos.<\/p>\n

2.- Los cr\u00edticos: <\/strong>aquellos que escriben comentarios, calificaciones y rese\u00f1as de productos y servicios en blogs y foros.<\/p>\n

3.- Los recolectores: <\/strong>aquellos que utilizan los feeds Rss para reunir informaci\u00f3n y votar a favor de sitios web en l\u00ednea.<\/p>\n

4.- Los que se unen: <\/strong>aquellos que mantienen un perfil en una red social y que visitan otros sitios.<\/p>\n

5.- Los espectadores: <\/strong>aquellos que leen blogs, escuchan podcasts, ven videos y consumen medios en general.<\/p>\n

6.- Los inactivos: <\/strong>aquellos que no hacen nada de lo anterior.<\/p>\n

\"Close<\/p>\n

Referencia:<\/strong><\/p>\n

Lamb\/Hair\/McDaniel. (2014). MKTG S\u00e9ptima Edici\u00f3n. Santa Fe: Cengage Learning.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section bb_built=\u00bb1″ _builder_version=\u00bb3.0.47″][et_pb_row _builder_version=\u00bb3.0.47″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb][et_pb_column type=\u00bb4_4″][et_pb_text _builder_version=\u00bb3.2.2″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb] Los medios sociales han cambiado la forma en […]<\/p>\n","protected":false},"author":2,"featured_media":127,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/comments?post=129"}],"version-history":[{"count":0,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/129\/revisions"}],"wp:attachment":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/media?parent=129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/categories?post=129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/tags?post=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}