{"id":11155,"date":"2021-12-31T18:17:42","date_gmt":"2021-12-31T18:17:42","guid":{"rendered":"https:\/\/frskonew.tempurl.host\/?p=11155"},"modified":"2021-12-31T18:17:42","modified_gmt":"2021-12-31T18:17:42","slug":"diversidad-e-inclusion-descubre-la-publicidad-de-meta","status":"publish","type":"post","link":"https:\/\/frsko.com\/recursos\/diversidad-e-inclusion-descubre-la-publicidad-de-meta\/","title":{"rendered":"Diversidad e inclusi\u00f3n: Descubre la publicidad de Meta"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En 2020, <a href=\"https:\/\/frsko.staging.wpmudev.host\/blog\/metaverso-la-evolucion-del-trabajo-a-distancia\/\" data-type=\"URL\" data-id=\"https:\/\/frsko.staging.wpmudev.host\/blog\/metaverso-la-evolucion-del-trabajo-a-distancia\/\">Meta<\/a> (antes Facebook) comision\u00f3 el <strong>\u201cEstudio Diversidad e Inclusi\u00f3n\u201d<\/strong> dirigido a usuarios latinoamericanos mayores de 16 a\u00f1os, arrojando que el 77% declar\u00f3 que los anuncios en Am\u00e9rica Latina retratan poco la diversidad de su pueblo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por esa raz\u00f3n, Meta ha dise\u00f1ado algunas herramientas que ayudar\u00e1n a impulsar una <strong>publicidad m\u00e1s diversa e inclusiva<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cLa oportunidad para las marcas, negocios y agencias de representar a las personas como realmente son nunca fue m\u00e1s grande. Te invitamos a descubrir nuestras herramientas y mejores pr\u00e1cticas para potenciar tus resultados\u201d.<\/p>\n<cite>META<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/frsko.staging.wpmudev.host\/wp-content\/uploads\/2021\/12\/pexels-marcus-aurelius-4063789-min-800x533.jpg\" alt=\"diversidad\" class=\"wp-image-11157\" width=\"690\" height=\"460\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Diversidad e inclusi\u00f3n en la publicidad, \u00bfqu\u00e9 herramientas puedo utilizar?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Testear tus \u00faltimas campa\u00f1as.<\/strong> Te permitir\u00e1 descubrir c\u00f3mo est\u00e1n tus \u00faltimas campa\u00f1as en t\u00e9rminos de representaci\u00f3n y encontrar nuevas oportunidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chequear tus estereotipos.<\/strong> Al haber crecido rodeadas y rodeados de estereotipos, inconscientemente seguimos repiti\u00e9ndolos, por ello, es necesario ahondar y cuestionar todo lo que publicitamos. Para facilitarnos esta tarea, Meta en colaboraci\u00f3n con 65\/10 ha realizado una lista de los estereotipos m\u00e1s comunes en publicidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Medir el impacto de la representaci\u00f3n.<\/strong> Crear en nuestra publicidad una representaci\u00f3n correcta de los diferentes grupos de nuestra sociedad, puede llegar a ser algo complicado, as\u00ed que en ese apartado puedes encontrar una soluci\u00f3n a trav\u00e9s de un m\u00e9todo que Meta ha creado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Uso correcto de los pronombres.<\/strong> Aunque existen a\u00fan muchas personas e inclusive, instituciones en contra del lenguaje incluyente, es una gran iniciativa para respetar la identidad de cada persona, sobre todo al hacer uso de espacios publicitarios. Con esta herramienta podr\u00e1s aprender qu\u00e9 son los pronombres, c\u00f3mo y por qu\u00e9 usarlos en el lugar de trabajo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stickers sobre representaci\u00f3n.<\/strong> Diversos artistas participaron en la creaci\u00f3n de un conjunto de stickers que se pueden utilizar en stories de Facebook, WhatsApp e Instagram. Estos stickers representan a personas con discapacidad, est\u00e1ndares de belleza y comunidades negras, en pocas palabras; representan la diversidad e inclusi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes encontrar en Ads for equality toda la informaci\u00f3n de las herramientas de manera m\u00e1s detallada e inclusive tutoriales para formar parte del cambio que nuestra sociedad necesita.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2020, Meta (antes Facebook) comision\u00f3 el \u201cEstudio Diversidad e Inclusi\u00f3n\u201d dirigido a usuarios latinoamericanos mayores de 16 a\u00f1os, arrojando que el 77% declar\u00f3 que los anuncios en Am\u00e9rica Latina retratan poco la diversidad de su pueblo.<\/p>\n","protected":false},"author":1,"featured_media":12893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[5],"class_list":["post-11155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-redes-sociales"],"_links":{"self":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/11155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/comments?post=11155"}],"version-history":[{"count":0,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/11155\/revisions"}],"wp:attachment":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/media?parent=11155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/categories?post=11155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/tags?post=11155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}