{"id":11152,"date":"2021-12-16T23:25:32","date_gmt":"2021-12-16T23:25:32","guid":{"rendered":"https:\/\/frskonew.tempurl.host\/?p=11152"},"modified":"2021-12-16T23:25:32","modified_gmt":"2021-12-16T23:25:32","slug":"el-mejor-marketing-navideno-de-cada-ano","status":"publish","type":"post","link":"https:\/\/frsko.com\/recursos\/el-mejor-marketing-navideno-de-cada-ano\/","title":{"rendered":"El mejor marketing navide\u00f1o de cada a\u00f1o"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>El marketing navide\u00f1o de Coca-Cola<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/frsko.staging.wpmudev.host\/wp-content\/uploads\/2022\/07\/Gui\u0301a-de-marketing-naviden\u0303o-de-Facebook-2019-compressor.jpeg\" alt=\"marketing navide\u00f1o\" class=\"wp-image-11265\" width=\"375\" height=\"225\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEn The&nbsp;Coca-Cola&nbsp;Company hemos desarrollado una estrategia que nos convierte en una Compa\u00f1\u00eda Total de Bebidas centrada en el consumidor. De esta forma ofrecemos alternativas que van desde&nbsp;<a href=\"https:\/\/www.coca-colamexico.com.mx\/historias\/descubre-las-11-categorias-de-productos-que-integran-nuestro-portafolio\">opciones bajas o sin calor\u00edas hasta l\u00e1cteos, pasando por t\u00e9s, jugos y agua purificada, entre otras<\/a>. Todas con presentaciones que se adaptan a sus necesidades de consumo\u201d\u2026 Es lo que se lee en la p\u00e1gina oficial de la famosa compa\u00f1\u00eda, pero \u00bfqu\u00e9 hay en la \u00e9poca navide\u00f1a?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coca-Cola y las fiestas han sido inseparables por un marketing navide\u00f1o persuasivo que inici\u00f3 en los 20s, cuando el artista Fred Mizen pint\u00f3 a Santa bebiendo una Coca-Cola. Se trataba de la botella de soda m\u00e1s grande del mundo ubicada en los almacenes Famous Barr Co. En St. Louis, Missouri, de acuerdo con The Coca-Cola Company. Dicha imagen se reprodujo durante toda la \u00e9poca navide\u00f1a de ese a\u00f1o en anuncios impresos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, El Pap\u00e1 Noel alegre con traje rojo y barba blanca, no siempre se vio as\u00ed. Anteriormente era representado como un hombre demacrado con aspecto de un elfo espeluznante, que usaba una t\u00fanica de obispo y piel de animal. Desde que en 1930 comenz\u00f3 a modificarse su aspecto, muy parecido al que conocemos hoy, apareci\u00f3 en anuncios en diversos medios impresos, tales como: The Saturday Evening Post, Ladies Home Journal, National Geographic, The New Yorker, entre otras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A todo lo anterior, tambi\u00e9n se incluye la ic\u00f3nica caravana, los osos polares que han sido recreados en diversas campa\u00f1as.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cGrandes artistas han colaborado con nosotros, compartiendo su talento para la creaci\u00f3n de piezas espectaculares con el fin de contagiarnos del esp\u00edritu navide\u00f1o\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00f1os posteriores el marketing navide\u00f1o de Coca-Cola mostraba a Pap\u00e1 Noel entregando juguetes a los ni\u00f1os, haciendo una pausa para leer una carta y disfrutar de una Coca-Cola.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s de todos estos anuncios, tambi\u00e9n hemos sido testigos de desfiles, entregas de juguetes en lugares de bajos recursos, accesorios coleccionables, etc. Y curiosamente, cada a\u00f1o esperamos con ans\u00edas qu\u00e9 es lo que Coca-Cola nos ha preparado para navidad, <a href=\"https:\/\/frsko.staging.wpmudev.host\/blog\/neuromarketing-en-mexico\/\">especialmente con sus comerciales<\/a>, que siempre logra despertarnos esa a\u00f1oranza de \u00e9pocas navide\u00f1as.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=Gvu3UEmTTeU\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9poca de dar y recibir\u2026 normalmente en estas fechas las empresas desean aprovechar el consumo que se genera. Seguramente al pensar en marketing navide\u00f1o, nos viene a la cabeza principalmente Coca-Cola; cada a\u00f1o es acompa\u00f1ada por anuncios publicitarios, accesorios coleccionables, etc.<\/p>\n","protected":false},"author":1,"featured_media":12895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[4],"class_list":["post-11152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-marketing"],"_links":{"self":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/11152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/comments?post=11152"}],"version-history":[{"count":0,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/posts\/11152\/revisions"}],"wp:attachment":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/media?parent=11152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/categories?post=11152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/tags?post=11152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}