{"id":19205,"date":"2026-10-20T16:39:21","date_gmt":"2026-10-20T16:39:21","guid":{"rendered":"https:\/\/frsko.com\/recursos\/guias\/demo-%c2%b7-planeacion-de-campanas-del-objetivo-a-la-medicion\/"},"modified":"2026-10-20T19:07:53","modified_gmt":"2026-10-20T19:07:53","slug":"demo-planeacion-de-campanas-del-objetivo-a-la-medicion","status":"publish","type":"guias","link":"https:\/\/frsko.com\/recursos\/guias\/demo-planeacion-de-campanas-del-objetivo-a-la-medicion\/","title":{"rendered":"Demo \u00b7 Planeaci\u00f3n de campa\u00f1as: del objetivo a la medici\u00f3n"},"content":{"rendered":"
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Qu\u00e9 es esta gu\u00eda<\/h2>\n

Una plantilla para organizar una campa\u00f1a con responsabilidades y criterios de evaluaci\u00f3n.<\/p>\n

Material demo para organizar decisiones y acordar un proceso de trabajo. El archivo descargable todav\u00eda est\u00e1 pendiente.<\/p>\n<\/div>\n

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Un adelanto<\/span>Cap\u00edtulo 2 \u00b7 p\u00e1g. 10<\/span><\/div>\n

Planeaci\u00f3n de campa\u00f1as: del objetivo a la medici\u00f3n<\/h3>\n

Una plantilla para organizar una campa\u00f1a con responsabilidades y criterios de evaluaci\u00f3n.<\/p>\n

    \n
  • Borradores de anuncios S\u00ed, con revisi\u00f3n<\/span><\/li>\n
  • Voz de marca y tono Con cuidado<\/span><\/li>\n
  • Cifras para el comit\u00e9 No sin fuente<\/span><\/li>\n<\/ul>
    Fragmento del cap\u00edtulo 2. La gu\u00eda completa trae 6 cap\u00edtulos y 4 plantillas.<\/figcaption><\/figure>\n<\/div>\n<\/section>\n
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    Para qui\u00e9n es \u00fatil<\/h2>\n

    Si te reconoces en una de estas tres personas, la gu\u00eda es para ti.<\/p>\n<\/div>\n

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    • \n
      Directoras y directores de marketing<\/b>Que necesitan presentar un plan de IA al comit\u00e9 con criterios claros, no con entusiasmo.<\/span><\/div>\n<\/li>\n
    • \n
      Fundadores y due\u00f1os de negocio<\/b>Que ya probaron varias herramientas y no saben cu\u00e1les s\u00ed valen la inversi\u00f3n.<\/span><\/div>\n<\/li>\n
    • \n
      Equipos de contenido y de medios<\/b>Que producen m\u00e1s que nunca y sienten que la marca suena cada vez m\u00e1s parecida a todas.<\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/section>\n
      \n
      <\/span><\/div>\n
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      Dentro de la gu\u00eda<\/p>\n

      Lo que encontrar\u00e1s<\/h2>\n

      Una ruta breve de trabajo con pasos para aplicar en tu equipo.<\/p>\n<\/div>\n

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      1. \n
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        Paso 1<\/h3>\n

        Definir qu\u00e9 se medir\u00e1 y de d\u00f3nde saldr\u00e1 el dato.<\/p>\n<\/div>\n

        Demo<\/span><\/li>\n

      2. \n
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        Paso 2<\/h3>\n

        Acordar qu\u00e9 se considera un prospecto v\u00e1lido.<\/p>\n<\/div>\n

        Demo<\/span><\/li>\n

      3. \n
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        Paso 3<\/h3>\n

        Distribuir tareas y fechas de revisi\u00f3n.<\/p>\n<\/div>\n

        Demo<\/span><\/li>\n

      4. \n
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        Paso 4<\/h3>\n

        Registrar aprendizajes sin confundir correlaci\u00f3n con causalidad.<\/p>\n<\/div>\n

        Demo<\/span><\/li>\n<\/ol>\n<\/div>\n<\/section>\n

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        C\u00f3mo aprovecharla<\/h2>\n

        No hace falta leerla de corrido. Esta es la ruta que m\u00e1s resultados nos ha dado con equipos.<\/p>\n<\/div>\n

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        1. L\u00e9ela con tu equipo en una sesi\u00f3n<\/b>Los cap\u00edtulos 1 y 2 toman 20 minutos. Subrayen juntos las tareas que hoy les quitan m\u00e1s tiempo.<\/span><\/li>\n
        2. Elige un solo proceso para empezar<\/b>Con el mapa del cap\u00edtulo 2, escoge uno de riesgo bajo, por ejemplo los borradores de anuncios.<\/span><\/li>\n
        3. M\u00eddelo dos semanas con la plantilla<\/b>La plantilla del cap\u00edtulo 5 te dice qu\u00e9 anotar. Al final decides si lo escalas, lo ajustas o lo dejas.<\/span><\/li>\n<\/ol>\n<\/div>\n<\/section>\n<\/article>\n","protected":false},"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-19205","guias","type-guias","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/guias\/19205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/guias"}],"about":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/types\/guias"}],"wp:attachment":[{"href":"https:\/\/frsko.com\/recursos\/wp-json\/wp\/v2\/media?parent=19205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}